Support Spotify Connect to allow users to use the Spotify app as the controller.

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
I'm with you guys, even tough Sonos has worked a lot with Spotify in order to bring a good experience of the service inside the Sonos app they'll never beet a dedicated application that is receiving constant updates and improvements. Some people that have the Play 5 use a Apple Airport Express that you can find for 40 dollars on Craigs and then use Airplay to adress the Play 5 directly from the Spotify App. 
One thing we have to admit is that Sonos is not only meant to address a single speaker. But a set of speakers in  different zones. All that works within the Sonos app and won't really working in direct connect. It's not what Sonos really is.

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
Im sure the majority of customers are very happy with sonos but they arent so likely to come on a forum like this and tell you that ! The majority of comments you will read here are therefore from people with a problem or issue with Sonos.  Spotify integration is very poor in Sonos compared to the native Spotify client.  I think the same is true of all the music services and Ive tried as many as I can where I am (UK).  If Spotify is what you always listen to and you are not so interested in multi-room then, if I was in your shoes, I would return your Sonos and go for a Bose or other device that support Spotify Connect.  Unfortunately its too late for me for that now.  I bought into Sonos when I used my own music collection and in that regard the Sonos app is OK.  However, times change and music services are the future and Sonos really need to sort their app out or allow others apps to play directly to Sonos speakers.  Unfortunately since Sonos refused to play ball with Spotify over Connect, I dont think Spotify will be very interested when Sonos come to them with their 'Play on Sonos' idea.
this might be of interest also http://forums.sonos.com/showthread.php?t=36038

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
Yeah, I know. Thx for the link by the way.
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Still, it is weird that as a user I wish to use my Sonos system via the Spotify app. Apparently, the Sonos app falls short in terms of user experience compared to the Sonos app.
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As mentioned by other commenters, if Sonos promises a best user experience with Spotify, then they should keep delivering on it. Yet, there seems to be little movement on the side of Sonos.
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Something tells me that Spotify has outgrown Sonos and Sonos is no longer the alpha male in streaming audio hardware. 
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To cope with the current shortcomings of the Sonos app (re. Spotify app) I have now connected a bluetooth streamer to my Play 5 so that I can use Spotify Discover and/or Spotify Radio to easily search & scan for new music.
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Because, really, saving stuff from Spotify into a playlist and then playing it from Sonos (or, alternatively, switching to Sonos and searching for stuff discovered in Spotify) is NOT considered to be user friendly. Not in 2014 (or 2013 for that matter).

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
I stand somewhat corrected when I said Bose supported connect. The reason it worked for me was because my mums Bose is a dock, so I was actually controlling my Spotify on my phone which was connected to he dock, via my Spotify on my iPad. I checked out the device support for Spotify connect, if we want this type of service "now" we need to go B&O or Panasonic it seems. All I want to be able to do is find new music via my Spotify subscription, even if that was through the sonos app that would be good!

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
Amen, Rich. 

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
"Play on Sonos" if only has open API would be way to go too. There are others but Spotify to implement it and honestly many of these services are basically the same as Spotify. It's just that I haven't seen any official mention of "Play on Sonos" other than that interview mentioned in this thread, not to mention anything about when should we expect to see it released. It's not really encouraging if we see no meaningful response from Sonos in that matter. I don't agree that having Spotify radio or discover inside Sponos app is an option for most, just look how awful it is with Deezer, they made it there and it is not usable. And I imagine it is possible to use Spotify (or any other music app) through "Play on Sonos" and let the Sonos app control the zones at the same time.

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
Dude, Spotify Discover and Spotify Radio are key for most Spotify users for finding new music. 

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
I'm not sure to which part of my post you are referring to. I'm just saying that implementing it within Sonos app wouldn't be best solution. Anything that allows to stream to Sonos using the Spotify app itself would. And "Play on Sonos" could make it possible, but only if Spotify decides to support it though.

Hi folks, There's not much to say at the moment but we'd like everyone to understand where we're coming regarding the announcement from Spotify. Sonos is a platform for music lovers and we want Sonos customers to enjoy all the music on earth from whatever source they choose. We have an excellent partnership with Spotify which is, and will continue to be, an important part of many of our customers music listening experience on Sonos. Thanks for your continued support.
I'm still completely confused as to whether or not this is going to happen in any form? be it Spotify app or Sonos app... has anyone actually said "we're working on making this happen?" or "we're not planning on it" yet?

Having to create playlists on Spotify to then access them via Sonos app is so fragmented and just ruins the Sonos experience, badly.

I just bought a sonos play:1 assuming i would be able to link to spotify. have just set it up and tried to play music through spotify and realised it cant be done. incredibly frustrated and feel mis-led/sold. tempted to take the speaker back and go for a standard audio system where i can at least connect my iphone/ipad through a line-in connector and play spotify through that. Sonos - any update??