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As a potential buyer of your product, I agree. I'm willing to try it out, but my Play 5 is intended to also be an alarm clock. If it doesn't work as such, then I will likely return it. Also, if you're discontinuing the proprietary remote, which DOES have this feature, then I do think it's imperative that the software versions have it.
I would agree that especially with the Sonos CR being discontinued, it becomes important to add the 'Show Clock' and 'Snooze' features to the software controllers.
The snooze button would need to be added to the widget for the lock screen, so you wouldn't need to unlock your phone to snooze it (on android of course - iphone users don't have widgets!)
I've got my PLAY:3 on my bedside table. It'd be great if there was an option in the controller to turn the physical mute button on the speaker into a snooze button during alarms.
I think they should allow an option on the setup of the alarm to use the mute button as a snooze button. It is not good enough to have the snooze button tied to the phone - since the phone is not needed for the alarm to work once it is set up, Even better on the control of the alarm, allow escalating volume after each snooze. These would be advanced options in the alarm setup.
Mute as a snooze button - not sure if it's possible, but a simple and great idea. However, sometimes I need the mute to mute, so it doesnt wake my wife up, so an option in the alarm setup screen to set the button as mute/off/snooze for that specific alarm would be great for me. That way, my 5 oclock weekday alarm can be set as an off, and my weekend 8 oclock alarms can be set as a snooze. (actually not sure I would ever use the current mute option, but at least we'd have the option!!!)