Apple Music via Amazon Alexa

Quite frankly - Yes, that is too much to ask. Amazon implements the Alexa SDK and API, and Sonos cannot force Amazon to implement control of services it doesn't support. Until Amazon does implement this feature, if you wish to control Apple Music via voice, you will have to do it via Siri and Airplay 2 when it comes next year.

The idea of tying media to device is very customer unfriendly. It sounds more like an Apple roadblock than an Amazon one - Apple has yet to acknowledge Siri has become outdated and surpassed, and either integrate a better voice control, or produce a stand-alone speaker/hub like Echo or all the rest now filling the space, including the new Sonos One, and Apple should support other popular devices, like Sonos, to broaden appeal of the IOS platform.. It is disapppointing not being able to have full functionality out of Alexa, although many of the other skills are useful, especially because our new Sonos One is in the kitchen - timers, reminders, shopping lists, recipes, conversions, news, weather. Apple is unfriendly in other ways too - if you travel cross-border between Canada and the US, things as simple as installing the Alexa app become a convoluted series of steps and secondary accounts to procure it from the US ITunes Store - not available in Canada. Same with media content from Amazon or Netflix - different licensing in each country so availability and catalogue changes. How come they can licence music like Apple Music seamlessly cross-border, but not TV or movies?

This decision really pissed me off and I will not be purchasing any more Sonos products. I have been a brand advocate for years and have probably influenced dozens of Sonos sales. But I will no longer support or recommend Sonos. Mark my words, now that Sonos is in bed with Amazon, some future software update will break the existing limited Apple Music support. Amazon makes an "Amazon speaker" its called Echo. Why did Sonos feel the need to turn their product into an Amazon speaker too?

This decision really pissed me off and I will not be purchasing any more Sonos products. I have been a brand advocate for years and have probably influenced dozens of Sonos sales. But I will no longer support or recommend Sonos. Mark my words, now that Sonos is in bed with Amazon, some future software update will break the existing limited Apple Music support. Amazon makes an "Amazon speaker" its called Echo. Why did Sonos feel the need to turn their product into an Amazon speaker too?

Good grief! Step on back from the ledge. Sonos is not "turning their product into an Amazon speaker", they are merely teaming up with as many popular voice control assistants as possible and Amazon is just the first. Next is Google and Apple, as Sonos announced they are going to team up with Google to support Google Assistant and Apple for Airplay 2 coming next year. So if you are married to Google, you can choose Google Assistant, Apple fans can choose Airplay 2 and Siri, Amazon fans choose Alexa, and Sonos, as usual, remains service agnostic.

I've got to say it is disappointing that apple music doesn't work with Alexa but patience is a virtue and given time will hopefully take place. It would be good for Sonos to tell us their thoughts

It's not up to Sonos at this point, the support has to come from Amazon.

Worse yet, I just added to my Sonos system that I have had a while (complete with Apple music)
With the purchase of a pair of Sono One’s (with Alexa built in). Sons made this thing. It’s brand new. And it won’t work with their existing services. That aftwr I bout the original system to play audible books, which stopped working.

Thats it. They are going back. I am
Done.

Apple Music is not on Alexa so it is literally impossible for Sonos to make Apple Music controllable by Alexa. For the bit that matters here Apple Music is not an 'existing service' at all.

Apple music doesn’t need to be on “Alexa”. It isn’t playing from “Alexa” Alexa only needs a complete interface to Sonos. Alexa takes voice commands and turns them to commands for sonosbtheough an interface to Sonos. Apple music is built in to Sonos. Just as the app doesn’t play the music (you can put an axe through your phone or tablet and Sonos is still connected to the music services) Alexa could easily do the same thing. It in fact does this for the other services. Just not Apple music. Make no mistake. This was a choice. And a bad one. Especially considering the fact that they forgot to mention that the way they built the Sonos One, half of the same machine (Alexa) won’t work with the other half of the same machine (Sonos). It’s a classic cobble
together trying to avoid cometition, and it’s stupid.

It’s a classic cobble
together trying to avoid cometition, and it’s stupid.
Without any judgement on the merits of this specific case, you will see a lot of these in the home automation space as companies struggle to deal with rapidly shifting playgrounds. Sometimes they will even do things which are not user friendly: surprise, surprise:-).