S2 Hi-Res false promise?

  • 28 September 2020
  • 41 replies
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So it’s been months since S2. Before the update, S1 was already able to play back flac 24/48. The promise was of more HiRes audio to come. I sold my gen1 connect in anticipation, bought a Port. And waited. I can still play the only same files as before, I’m a couple hundred pounds down, and feeling a little duped to be honest. Just curious whether there are others feeling the same....


41 replies

Using S2, there is support for 24bit sreaming.

Example with Qobuz:

https://support.sonos.com/s/article/1782?language=en_US

In my qobuz account I can select le quality level for SONOS up to 24bit/48KHz (not really HiRes, but close, better than CD Quality)

 

For me at least,  what is higher than half a purchased  true HD music library that is unplayable on Sonos?

Caveat emptor, surely….

Sifting through all this hand wringing, my takeaway is that Sonos promised nothing with the release of Sonos S2, and has, so far, fully delivered on all of its promises. Great. Now that we can all accept that it’s not Sonos’s fault for failing to live up to consumers’ expectations, apparently and irresponsibly extrapolated from Sonos’s vague press releases, maybe the conversation can move to more productive subjects. 


What Sonos DID expressly say, in its May 6, 2020 press release, was “[t]his new generation app features support for higher resolution audio technologies...” Of course, this is not true at the moment: S2 “features support” for Dolby Atmos, which is singular, not plural, and (I believe) is only available on the Arc device at the moment. So the statement itself is deceptive and incomplete out of the chute. 

 

But that aside, with Sonos on record with that vague teaser, it’s completely reasonable for consumers—both those who have historically been faithful investors in the Sonos ecosystem, as well as those curious to see what all the Sonos fuss is about—to expect some sort of expansion on the plans. Does Sonos have an obligation to do that? Not at all. So that observation can be tossed aside as the irrelevant, school-marmish finger wagging that it is. But should Sonos flesh this out? Of course it should. 


I  fall into both categories of Sonos consumer. I’ve been in the Sonos ecosystem for 14 years, and have now had three legacy products made obsolete by Sonos S2. Okay. It’s tech. I expect a certain amount of that. But will I replace them with yet more Sonos, or is this a good time to part ways, jump ship, maybe over to the Roon system, as Roon shows greater flexibility for other manufacturers’ hardware, as well as true hi res capability across the board?
 

But I just moved into a new home, and have a very specific need for new hardware right now. It would be nice to know what Sonos plans, and I think my 14 years of customer loyalty and thousands of dollars of support for the company—especially in its nascent days—deserves more complete information than a vague reference to undefined “higher resolution audio technologies” at some time in the undefined future. It’s quite clearly not “future proofed” technology, so at the moment I’m leaning toward new investment in a more flexible and scalable platform. Roon’s looking pretty appealing.


Roon is also Sonos-compatible, though it downsamples hi res audio to squeeze through the Sonos hardware limitations. So a gradual phase out of Sonos is a likely game plan. I can get new, non-Sonos hardware, switch over to the Roon Core software platform, and continue to use existing Sonos products until I replace them over time. 

 

And THAT is a strategy from its loyal customer base that should have Sonos product planners quaking as it basically ensures the eventual total obsolescence of Sonos hardware. But if Sonos came out right now and said that it plans AT A MINIMUM 24/96 within 12-18 months? I’d likely stick around and keep buying Sonos. 

 

It’s not a requirement that Sonos answer these questions. But doing so would be, without even a hint of doubt, the smart thing to do. Because I’m not going to wait while they slowly unpeel that strategy over the next few years, and I doubt I’m alone. I’m also not going to continue buying Sonos hardware just because some audio magazine like HiFi “would be amazed” if support for other formats didn’t materialize. Just because Sonos has no obligation to comment on rumors, can’t be held responsible for the fact that some “users wish to weave press speculation into their own wishes,” arguably they do have some obligation to be accountable and transparent in how they communicate with their customers. Assuming that is, that they would like to retain those customers. Of course, if that assumption is wrong and they’re just running out the clock to eventual obsolescence, then it doesn’t matter. 

 

I’m also a hobby photographer, and am deep into the Fujifilm X-Series ecosystem. Fuji releases a product road map which tells me at any point in time what the next 18 months is bringing to their product lineup. That practice keeps me in the Fuji system, and without it I’d probably move back to Canon or Nikon.
 

Sonos could learn something from that. Especially as the hi res audio and whole house/multi-zone audio markets get more crowded and customer loyalty in those spaces gets harder to earn and retain.  

So I have thought about Sonos in that way. It’s a hardware company, and if hi res really is snake oil but it’s snake oil that their customers want, it would seem logical (from a business perspective) to provide that functionality to keep people like me buying their hardware and getting deeper and deeper into their ecosystem. 

They know this - and if it were easy to do, then they’d already have done it. Thing is, Sonos is designed to run many devices (up to 32 IIRC) in perfect sync. This makes much bigger demands on a network than just a few devices. Hi-res files are much bigger than CD standard, so give Sonos that much more of a technical problem, which they know will turn into a huge support problem. And for what? They’ve already said (and many here have argued) that there is no audible benefit in using hi-res files. I’ve single blind tested 320k MP3s against CD quality FLACs, and I can’t hear the difference, so I certainly don’t believe that I’d hear anything different with high-res. So why would they risk their entire eco-system to provide something that is of zero audio benefit?

 Now that they’ve ditched older, less capable kit they may well do something - as you say, it’s a box to be ticked - but I doubt that it will be a priority when there are lots of other things to address.

 

For me at least,  what is higher than half a purchased  true HD music library that is unplayable on Sonos?

Hi res isn't a dream, it is a mirage made by clever marketing.

Further, even on lossless rips: I was a big fan till I discovered Spotify/Apple Music and found no difference on listening to the same albums I had ripped. So now I am quite happy to use just Spotify and have found that life is simpler with a much larger window to the world of music.

I never use headphones, and Hi Res can perhaps be picked out when recorded as such using headphones for listening. But the ambient sound levels in a typical urban domestic listening environment are so high that these differences can't be heard above the noise floor using even high end kit.

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I like to buy CD's and then transfer to my NAS as FLAC files, sounds like I'm living the "Hi Res" dream already.

Is Roon a substitute for the Sonos App?.

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Mmmm, yes I wholeheartedly agree that trying to sell us back CD quality (which many of us gave up for the flexibility of streaming) as “Hi-res” is just marketing b@ll@cks! But they’re all very good at that I guess 😉

I also have a Chord Mojo and Poly combination (for both headphone listening and feeding active speakers) in addition to many Sonos players so I can attest to not being as impressed as I’d hoped to be by listening to even proper Hi-res audio compared to CD quality. I found I got a bigger improvement from just the better DAC in my Chord Mojo to the Sonos players (listening to just CD quality files). Context is everything though so, unless you’re going to listen in a quiet, sound treated environment or headphones, you’re not going to care too much about the streaming quality if you’ve got conversation going on or are listening in your car. 
 

The listening experience has been most improved by using the Roon interface instead of Sonos for me. It’s made choosing music and finding new artists a real joy again. Love it!

Only commented after getting an email about Qobuz partnering with Sonos to start doing basically CD quality ‘hi-res’ (not the proper hi-res you can get on Roon, Tidal or Qobuz

Leaving aside the question of any objectively established hearable benefit of more than CD quality files from the same master, it is interesting to see how CD quality has now suddenly become Hi Res. Amazon started this, and others seem to have jumped on it. I wonder why?

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If Sonos could downsample Hi res files to 24/48 and play them it would be a start.

Fact is this is already possible, even with first generation Sonos Zone Players, just not using Sonos’ antiquated system.

Instead of making my “old” Sonos players “redundant” (as they tried to make us) or instead of giving Sonos yet more money on “newer” versions of Sonos products that still have the exact same, decades out of date, networking technology, I bought myself a Roon subscription (running it off a Mac Mini) and, hey presto, I get hi-res music streamed (transcoded where required) to ALL my Sonos players, and to my Macs, iPhones/iPads, or indeed any compatible hi-end (or low end) devices too. It seamlessly streams hi-res Qobuz or Tidal tracks too. 
 

What’s more, the interface is about 10 Billion times better and makes playing all your music (both streamed and local sources in one “library”) a real joy again, and finding related and new tracks and artists. Sonos meanwhile never even had a “recently added” or played list when I last used it! All this cost less for a lifetime subscription than to buy Sonos’ latest new machine. Will never look back. Only commented after getting an email about Qobuz partnering with Sonos to start doing basically CD quality ‘hi-res’ (not the proper hi-res you can get on Roon, Tidal or Qobuz

 It’s most likely the limitations of a mix of S2 ready Gen2 components with fully S2-built units and HD bandwidth requirements.  

In other worlds, NOT READY FOR PRIME TIME YET.   Amazon HD can cause such Sonosnet constipation as well but not as consistently as Amazon throttles back it’s HD broadcasts throughout the day depending on their AWS needs.  

 

I don't see how any other make that claims to offer HD audio would be immune to this problem, and I also suspect this is less an S2 issue and more one of bandwidth. Plus, what you are finding is not even HD as is usually known - Amazon HD is just Amazon sticking the HD label on CD spec streams. So if these present a problem, how will the higher than CD spec streams work? Based on present state of the art, only by using wired ethernet connections between units.

IMO, this all amounts to trying to sell solutions to a non existent problem, when even 320k lossy streams sound just as good, and do not face these issues.

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According to the top-tier support rep I was working with; Because of the Sonosnet congestion/standing tree issues and the number of Sonos components we have (16-18) Sonos HD Radio will probably continue to drop out on wireless units, lag, start songs later than wired units, and present quality listening issues until Sonos is able to resolve them.  They determined that it is NOT my set-up/Wi-Fi/Equipment/ISP speeds.  It’s most likely the limitations of a mix of S2 ready Gen2 components with fully S2-built units and HD bandwidth requirements.  

In other worlds, NOT READY FOR PRIME TIME YET.   Amazon HD can cause such Sonosnet constipation as well but not as consistently as Amazon throttles back it’s HD broadcasts throughout the day depending on their AWS needs.  

 

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Regarding Sonos HD Radio - we just canceled our subscription.  Even with all components upgraded to Gen2 and S2 compatible units, support team says it’s likely our set-up won’t handle Sonos HD Radio inter-transmission and they admit it’s not our system, house, or anything external it’s Sonos limitations period!  Might work for you - jolly good!  Bet many will find it does NOT work in its current state. 

Can you further explain the problem you had with Sonos radio?

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Regarding Sonos HD Radio - we just canceled our subscription.  Even with all components upgraded to Gen2 and S2 compatible units, support team says it’s likely our set-up won’t handle Sonos HD Radio inter-transmission and they admit it’s not our system, house, or anything external it’s Sonos limitations period!  Might work for you - jolly good!  Bet many will find it does NOT work in its current state. 

Also, my very early experience with NAS as a Sonos source was discouraging, though both Synology and Sonos may have matured to a point where it’s worth another shot. That was 2009, so things have probably gotten better. 

I’ve been using a cheap LG NAS running 24x7 since 2011, with no problems other than the Sonos track/store limits. I run a Synology NAS for the rest of my data.

Do you find the sound quality and power from the Connect is good enough for your legacy speakers, or do you have a higher end integrated amp dedicated to that?

The Connect is is simply a rather expensive link into the Sonos system, with no amplification - for that you need a Connect:AMP, or whatever it’s called today.  The line in jacks are so that you can add an AV device (e.g. CD Player, Chromecast Audio etc), which can then be played on any other Sonos device - it’s really neat. So I can play my CD player in the living room to just a Sonos speaker in a bedroom, should I so wish - with the living room playing a completely different stream.

I don’t use any of the library functions for general use, as they don’t work for me, so I always use my own folder structure.

 

 

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Fair enough. Thank you.

I think I have answered most of your questions in preceding posts.

I have no idea of what JRiver/VOX/Roon do or will do for me when I have no perceived holes in my user experience so I can’t comment on these solutions.

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Lots to consider. What do you use as a source into the Connect? Obviously any streaming service can do that, but assuming you have a million CD’s ripped over time and sitting in a file directory somewhere, do you have a dedicated laptop, NAS, the Echo accessing a HDD somewhere else in the house, or are you using the S1 library tool for that? I don’t suppose it matters really though if you can get a good enough signal from wifi. I have a couple of Synology NAS drives gathering dust, but I don’t like them because they’re too busy and noisy. Also, my very early experience with NAS as a Sonos source was discouraging, though both Synology and Sonos may have matured to a point where it’s worth another shot. That was 2009, so things have probably gotten better. 
 

Do you find the sound quality and power from the Connect is good enough for your legacy speakers, or do you have a higher end integrated amp dedicated to that? In this setup, it would seem that the only purpose of the Connect is to link to the Sonos environment—both in and out—so what would the point of the line in jacks be anyhow? Wouldn’t you just use the Connect as a source into an IA, and then get the benefits of the IA for a clean signal to the speakers? 
 

And what about the library function? Apple’s abandonment of iTunes, while neither surprising nor wrong—and frankly overdue given the “bloatware” problem— to me was a fail given what they replaced it with. I’ve been playing with J River Media Center, but that’s also bloated, and not (in my experience to date) very LAN friendly. But that’s a recent experiment and the jury is both out and under informed so far. VOX wants money, for no real product benefit that I can see, which is another reason I am considering Roon. 

More on the subject, if you also have owned music on a NAS which was THE source of music for Sonos when we bought into it. Sonos now does not see NAS users as important, because by their reckoning, over 90% of listening on Sonos is now done via streaming services. This is why Sonos does not do much to support development of features for NAS use - I believe that voice commands to start music play from a NAS are still missing in Sonos, for example.

This is another Sonos issue I have been able to sidestep by using a USB stick with all my ripped music on it, plugged into a Raspberry PI. With an instance of My Media for Alexa on the PI, Echos now accept voice commands to play songs/albums/playlists wirelessly from the USB stick, with album art on screen equipped Echos. Piped via line in to any Sonos speaker I wish to hear it on. 

If Sonos sees our use cases as having become irrelevant to them, we can in turn make Sonos less relevant in our homes by various such cheap workarounds.

We have meandered a ways from the Hi Res subject, so apologies for that to any other readers on this thread. But if it helps some to see how much of a red herring/distraction this Hi Res issue is, and how irrelevant to music play/ listening pleasure on Echos/Sonos/legacy HiFi kit, I think I may be excused. 

What I should probably do is take your advice and see what’s left of that nostalgia after it’s put through rigorous experimentation under bright klieg lights.

Thinking about labels like ECM, Deutsche Grammophone, Chesky, Denon, or artists like Roger Waters. 

But if you don’t mind, may I impose on you to give me a brief explanation of how you set things up with the Connect (which I have) or the Echo Show devices in partnership with the Sonos hardware? You also mentioned “the magic of line in jacks,” but not all Sonos hardware has that functionality (except for ethernet) and I’m not entirely clear on what such a rig would look like. I’m not a very creative wirer so I’m not sure how one would use Sonos gear as “dumb hardware” as you mentioned. I have no experience at all with Echo Show devices so don’t quite see how that would mesh with a house-wide Sonos environment. 

Also, on the subject of photo equipment manufacturers

 

In order of the above:

Nothing says that you cannot turn the lights down low after the experimentation:-)). Actually, that, with some wine/whisky is the most reliable way to get music to sound a lot better, I have found. At times I do miss the glowing tubes of my sold tube amp, but now that I have found out that the warmth it provides is just a mild layer of distortion at best, I don't need that glow.

I know the labels you refer to, and they are all there on Spotify. Streamed at its highest quality, 320 kbps, Spotify is also as good a service as sound quality at home demands. My finding tallies with that of @amun ; no difference between CDs/lossless CD rips/SACDs.

The magic of Sonos line in jacks lies in the fact that a source wired to them can be set up to play with a Sonos player that does not have them, via line in settings for the unit with jacks in the Sonos app. All one needs in a given space is one Sonos unit blessed with those jacks, like Connect, and if its line in is set to autoplay the Connect will come awake from standby whenever  the unit wired to it starts playing.

I came to Echo devices after losing patience with Sonos who have still to release the Alexa Sonos integration in India, three years after Amazon released Alexa in India. I don't use any of the other Alexa stuff except for a occasional time check, but as a dedicated source for music (and occasional use clock) commanded by voice it brings the next dimension to music delivery that I needed, and I discovered that even a simple Dot wired to line in jacks of Sonos brings me that for close to free - about USD 35 including the cost of a bog standard RCA to 3.5 stereo minijack cable, with no change in sound quality. Last year, Amazon released Echo Show 5, a well priced Echo that has a screen display. That gives me another feature - album art for whatever is playing, something that I have missed in Sonos from day one, having long been accustomed to the simple one line LED matrix displays in CD players. My open space living/dining area is served by a Connect Amp/legacy speakers, a play 1 pair+ Sub, and a couple of play 1 units, for an even spread of sound across the space when needed. With a Show 5 wired to the Connect Amp, the music it supplies can be heard across the space, from such Sonos units that are in the Connect Amp group. Using Spotify Connect or voice to command music play on the Show, bypassing the Sonos controller app. With album art of what is playing. And, the gimmick of lyrics.

With this background when Sonos pulled the S1/S2 stunt, I decided I would stay on S1 and not buy Sonos again in future because I saw nothing useful coming from them in future for music play. And I see no reason why I will lose anything by this, since I expect my Sonos hardware to function for many more years before it dies. I was very annoyed to be told by Sonos that if I wanted to stay abreast of future improvements, I need to dump hardware that is in excellent working condition. Even if the green thing was not a thing, I would be annoyed. Using line in jacks, the downstream Sonos kit turns into dumb hardware that will work as such with no support from Sonos, till the hardware dies a natural death. So, S1 for me, is the last Sonos version.

The above will give you insights on how a similar approach can be made to work for you.

As to photography, where the analogy breaks down is that cameras are active tools to take new pictures involving on going and extensive user interaction all the time with the device, while Sonos and all home audio is passive kit to deliver recorded music. There is no user interaction other than with the volume control sliders and track selection. A better comparison with cameras is music making instruments like guitars and the like. But that said, the legacy camera industry faces similar existential challenges from big tech now.

So I have thought about Sonos in that way. It’s a hardware company, and if hi res really is snake oil but it’s snake oil that their customers want, it would seem logical (from a business perspective) to provide that functionality to keep people like me buying their hardware and getting deeper and deeper into their ecosystem. 

They know this - and if it were easy to do, then they’d already have done it. Thing is, Sonos is designed to run many devices (up to 32 IIRC) in perfect sync. This makes much bigger demands on a network than just a few devices. Hi-res files are much bigger than CD standard, so give Sonos that much more of a technical problem, which they know will turn into a huge support problem. And for what? They’ve already said (and many here have argued) that there is no audible benefit in using hi-res files. I’ve single blind tested 320k MP3s against CD quality FLACs, and I can’t hear the difference, so I certainly don’t believe that I’d hear anything different with high-res. So why would they risk their entire eco-system to provide something that is of zero audio benefit?

 Now that they’ve ditched older, less capable kit they may well do something - as you say, it’s a box to be ticked - but I doubt that it will be a priority when there are lots of other things to address.

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Feeling exposed here. :wink:  

It could very well be that the only real “problem” I’m trying to address is just the unwelcome intrusion of fond memory, or, if I’m completely honest, revisionist nostalgia. What I should probably do is take your advice and see what’s left of that nostalgia after it’s put through rigorous experimentation under bright klieg lights. And also as you suggest--and I know this to be at least partly true--it could be that my best experiences with that ridiculous system were more a function of the quality of the masters and original material I was listening to than its downstream reproduction in a living room. Thinking about labels like ECM, Deutsche Grammophone, Chesky, Denon, or artists like Roger Waters. So thank you for your comments. You may have saved me a few grand that I was getting ready to spend in pursuit of rainbows, unicorns and other chimeras. 

But if you don’t mind, may I impose on you to give me a brief explanation of how you set things up with the Connect (which I have) or the Echo Show devices in partnership with the Sonos hardware? You also mentioned “the magic of line in jacks,” but not all Sonos hardware has that functionality (except for ethernet) and I’m not entirely clear on what such a rig would look like. I’m not a very creative wirer so I’m not sure how one would use Sonos gear as “dumb hardware” as you mentioned. I have no experience at all with Echo Show devices so don’t quite see how that would mesh with a house-wide Sonos environment. 

Also, on the subject of photo equipment manufacturers, I was thinking about that subject less in the context of them competing with each other or with smart phones, but more in terms of the old Gillette razor marketing concept of “give them the razor and sell them the blades.” I don’t know this to be true, but I have long suspected that to be how most of the big photo manufacturers operate (at least the mass producers like Canon, Nikon, Fuji, Olympus). The real juice for them is in selling glass, and it would not surprise me if they sold bodies--which they seem to come out with like mosquitos in the spring--at or very near break even. So I have thought about Sonos in that way. It’s a hardware company, and if hi res really is snake oil but it’s snake oil that their customers want, it would seem logical (from a business perspective) to provide that functionality to keep people like me buying their hardware and getting deeper and deeper into their ecosystem. 

Thanks for the colloquy. I wish more forums were like this. 

 when my (unmarried male’s) house was overrun with amps, preamps, power conditioners, turntables, wires, DACs the size of footlockers, medical grade power cables and stupid expensive speaker cables. 

 

I was in the same situation - add a power conditioner the size of a footlocker to the above list, and a tube DAC with feet that changed colour to say that the tubes are warmed up. And silly things like a fancy cable to connect the optional external PSU of a Tube buffer to the Buffer which in itself was a non value adding item in the signal chain - at best. 

I held off on wireless streaming for some years, not trusting it to deliver the needed quality even if music play was stable, but once I got one Sonos Connect, it allowed me to run blind tests against my existing kit which convinced me to replace most of it to get Sonos front ends in every room. I have enjoyed the greatly bigger window to the world of music ever since, without ever feeling I have compromised on sound quality. Financially, I was ahead because the sale of the HiFi kit funded all Sonos purchases, while still leaving me with the units that mattered - passive speakers.

Now of course, the Echo products can take the place of Sonos front ends in many places for their added features, with similar results, in some zones with same old passive speakers.

In all this, a few test with SACDs back in the day convinced me that Hi Res was snake oil cleverly disguised and so the absence of it on both Sonos and Echo does not bother me at all. Subsequent research informs me that the science of Hi Res and human hearing supports this conclusion.

I don't know what problem you have but Hi Res isn't the answer to any because it does nothing by virtue of more bits/samples. The Hi Res file downsampled to a resolution that Sonos can play today, sounds the same as Hi Res does, in a blind test. Any differences heard are down to a different master used for Hi Res, or bumped up sound levels. Eliminate those variables, and the differences disappear.

Wire a Connect via a stereo amp of adequate power to your legacy speakers, and they will sound like they always did. Or, for that matter, even an Echo Dot in place of the Connect. As long as the same recording is being used for source via either device.

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You’re solving problems I don’t have. All I want is to get back to SOME semblance of the sound quality I had before I got married, and had to surrender my tube mono blocks and related kit in order to reclaim house real estate for family. Maybe I’m overly optimistic about hi res—and from your posts I suspect you would agree with that assessment. I just don’t have the energy—or interest really—to go through the hassle of rebuilding that whole type of system again. (And don’t even get me started on the vinyl headache. After hauling a thousand lp’s around for decades—lovingly accumulated during the 70’s and 80’s—I finally decided that life was too short to work that hard for something I supposedly enjoyed but which just caused tons of work.) I’ve been hoping to recover some of that pleasure from hi res without having to replace tons of hardware, or go back in time to when my (unmarried male’s) house was overrun with amps, preamps, power conditioners, turntables, wires, DACs the size of footlockers, medical grade power cables and stupid expensive speaker cables. 

Fortunately I kept my “legacy” speakers. I just need to find the right signal diet for them. I was hoping I could productively repurpose my Sonos stuff but that seems unlikely. 

Because once I spend my first $1,200 on a Cambridge Audio integrated amp that can deliver the format I’m after instead of a Sonos Amp, I’m gone and not coming back. OTOH, if Sonos were upfront about its hi res plans I wouldn’t even be looking at that Cambridge Audio integrated amp, and I’d remain happily captive in the Sonos ecosystem for a few more years. There isn't a “fallacy of sunk cost” here, because when I move I have to replace the whole system, which is a significant new cost to undertake. It’s not a simple matter of just not buying the next Sonos sub or sound bar.

The moment you refer to Cambridge Audio, you are no longer part of the Sonos target market - the one that gives them 2 billion dollars in annual sales. Neither am I, but as a ex audiophile, I no longer sneer at Echo Show as a source to obtain excellent sound quality from good downstream kit, let alone sneer at Sonos as audiophiles do. 

Back in the day when you and I bought Sonos, they were probably less than USD 100 million in sales, much of it coming from users of HiFi kit that were able to overcome the audiophile prejudices against digital streaming to buy their Zone players, that made no sound without downstream kit. For such a market, Hi Res may still be of interest. 

To keep growing from USD 2 billion annual sales, they need to win in the Amazon/Google markets and as I see it the only advantage they have at this time are their products for TV. And they need to bring some radical innovation to market to survive  - although I find it hard to imagine in what form or manner that can be done. But for this, they needed to untether themselves from legacy, memory constrained Sonos kit. They have done the easy part - the untethering - via this S1/S2 thing. Now is the hard part, to deliver something really ground breaking, unlike Hi Res. 

I now see them as a good takeover candidate, nothing more on their own. It would be very interesting to see what they come up with that proves me wrong.

As someone that bought the first Fuji X100 version and still has it in its much improved via free upgrades form, it is an interesting analogy, with the usual caveats about analogies. My main system camera is still a Nikon, but most of my pictures these days are taken using my phone. The best camera in the world is the one that is with you when there is a picture to be taken, and my phone is always at hand.

For the Nikon/Canon SLR divisions - comparable more accurately than Fuji to Sonos of today - the problem isn't beating Fuji because that does not do enough for them. It is to survive in their present form in a world of smartphones. Actually, the pro models may continue, but all else, especially the point and shoot side seems to be a candidate for extinction.

Also, here is the thing - I am able to move from Sonos to Amazon/other products with no impact on my present Sonos products because of the magic of line in jacks. I therefore have zero interest in S2, and even if Sonos was to shut down tomorrow, my Sonos kit will still perform as dumb hardware, with the exception of the play 1 units and the one Sonos Sub.

Therefore it is very easy for me to step off the Sonos train, while keeping all Sonos zones functional.

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“...but I do not think that Hi Res will save the day for Sonos to any great extent...”

You’re probably right. But like the computer or photo equipment industries, once they get someone invested in an ecosystem it seems smart to keep pace with the larger movements in the industry as a whole. Is Apple a hardware company that creates software to run its hardware and keep me buying iMacs and MacBooks? Once Apple stops updating OS X I will go back either to Windows or Linux, and I will not be back. Or is Fuji a lens company that makes camera bodies to support the lens business? Once Fuji stops making bodies with the latest tech to support my eight Fuji lenses, I’m moving to Nikon and I’m not coming back. 

 

ISTM that if Sonos wants to keep you and me buying its hardware, it has to stay current with the music delivery trends that the rest of the industry is selling. Because once I spend my first $1,200 on a Cambridge Audio integrated amp that can deliver the format I’m after instead of a Sonos Amp, I’m gone and not coming back. OTOH, if Sonos were upfront about its hi res plans I wouldn’t even be looking at that Cambridge Audio integrated amp, and I’d remain happily captive in the Sonos ecosystem for a few more years. There isn't a “fallacy of sunk cost” here, because when I move I have to replace the whole system, which is a significant new cost to undertake. It’s not a simple matter of just not buying the next Sonos sub or sound bar.

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