Privacy Update

  • 17 August 2017
  • 34 replies
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I’ve received an email from Sonos regarding an update to their privacy policy ahead of new software and system updates next week. Alexa integration? I think so...

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34 replies

As with a fair number of the functional items this isn't about support but about customer use. By collecting how you listen to your data Sonos can tell how they should be spending their resources. If no one is using their NAS to stream then they shouldn't be spending development dollars on it. It's incredibly valuable for them, and I can't imagine how it actually causes the end user harm for them to know. Car companies are doing a lot of this type of collection, but again, many people don't know about it.


And I think the reverse holds true. As a consumer, it's helpful to let Sonos know just how you use your NAS, and that they would lose favor if they started de-supporting it (I don't mean remove the function, but no new features and dedicated resources to support). If they didn't collect this data, then they have 4 options.

1 - Take an educated guess.
2 - Do some sort of customer survey, which is going to cost money.
3 - Pay some market research firm to provide them the data.
4 - Assume that this forum represents the general consumer and follow the advice of whoever complains the most.

None of these 3 options are going to be as reliable as just collecting the data from you. And of course, it's cheaper. Of course, as consumers, we aren't that concerned about Sonos costs. However, they cannot pass on costs to the consumer if they do not have those costs to begin with.

Note: To be clear, I get that Sonos needs data on what non-Sonos customers want as well, since they want to grow, not just maintain the existing customers. And therefore, using only existing customer data doesn't always give you the best picture. But it does help.
It has been stated repeatedly that the current Play:5 microphones are not a far-field array and thus will not be used for any voice control process. Future Sonod devices may have far-field array mics, but the current units do not have the capability.
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They are going to record everything for 20 seconds locally, then over write if no "wake up" word recognised.
The PLAY5 has microphones too.

Thanks for the information. I meant to refer to the idea that Sonos could constantly be recording everything from your home and transferring that up to their servers.

On a personal level, I don't really count cached data as recorded, any more than I consider things in RAM to be saved.
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"Sonos doesn't have anywhere near the resources to just be "open recording" all of the rooms in your house. Audio data isn't trivial in size, and the cost to ingest/retain all of it would be outside Sonos' reach.

It's worth mentioning that speakers aren't microphones too."

They are going to record everything for 20 seconds locally, then over write if no "wake up" word recognised.
The PLAY5 has microphones too.
This skelton guy is pretty up on things. 😃
Userlevel 5
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My previous post may come off as egregiously flippant, so I will explain some of the reasons I said it.

Being concerned about a large corporation collecting data from a speaker, that is on all day every day in my living room, kids rooms and bedroom is hysterics? GTFO it is called being a responsible adult.
Sonos probably isn't a "large" company by most standards. I can't say for sure because they are private, but that's what I can tell from what's been made available.

Your fear is likely driven by a misunderstanding in what's actually possible. Sonos doesn't have anywhere near the resources to just be "open recording" all of the rooms in your house. Audio data isn't trivial in size, and the cost to ingest/retain all of it would be outside Sonos' reach.

It's worth mentioning that speakers aren't microphones too.

The data they collect is/will be hugely valuable,

It's nice to think that our "personal data" is of significant value. The truth is that it isn't. You're thinking that there's some inherent value to what the name of your Sonos group is in a room, but I'm telling you the historical evidence suggests that isn't accurate. Even much, much more useful information such as your aggregated search history is worth relatively little.

Side note for all, if you want to see what the masters of data collection do check out your results on: https://myactivity.google.com/myactivity

Why should I let them know what my very young kids listen to for years and years?

I think you misread the policy. They are not recording what songs you're listening to.

Why should they know when I listen to my music form my NAS? How is this necessary if I am not asking for support?

As with a fair number of the functional items this isn't about support but about customer use. By collecting how you listen to your data Sonos can tell how they should be spending their resources. If no one is using their NAS to stream then they shouldn't be spending development dollars on it. It's incredibly valuable for them, and I can't imagine how it actually causes the end user harm for them to know. Car companies are doing a lot of this type of collection, but again, many people don't know about it.

Responses here haven't be all that helpful, what I've reard (paraphrasing) is that other companies do this all the time, who cares if they know I listen to X artist in the bathroom or you don't understand the technicalities of the product

I'm not going to try and convince you that you shouldn't feel the way you do. I'm posting in these threads to make sure other people have an accurate understanding. It is accurate to say that this is standard procedure. It's also accurate to say that you're misunderstanding some of the technicalities, but I do appreciate that you have feelings about data collection.

I'd rather Sonos offered an opt out too, but I'm appreciative that they've been upfront and clear about their intentions. If they change their practice in the future to collect inappropriate details then I'll join the protest against it. At this time though, I don't find harm.
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[quote=Insertusernamehere]
So Skelton, I will gladly read any comments you may wish to provide about why my concerns are totally irrational and that I should just shut up about it and continue my life.

You're setting an impossible task before me. There's nothing rational about your fears, so I won't be able to convince you of anything.

For you has there been something concerning added?

I am not that concerned about the changes in the Sonos privacy policy. In fact, I have already accepted the policy and installed the update. What I am concerned about is the attitude expressed in the ZDNet statement from the Sonos employee.

I want and expect Sonos to succeed. However, this is a PR blunder and should be corrected.

I would agree that they should've better anticipated just how ignorant the general populace is. They won't bother to actually read the changes, but rather react to poorly written news stories. I don't think it's unreasonable to expect people to accept your privacy policy. I shudder to think what these people would do if they understood how many other products are requiring the exact same thing of them.

The difference with Sonos is that they were open and honest about the change. If they'd done it on the sly like most then there wouldn't have been such an uproar.

That's just my opinion.
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For you has there been something concerning added?

I am not that concerned about the changes in the Sonos privacy policy. In fact, I have already accepted the policy and installed the update. What I am concerned about is the attitude expressed in the ZDNet statement from the Sonos employee.

I want and expect Sonos to succeed. However, this is a PR blunder and should be corrected.
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But you still accepted the privacy policy after reading it when you installed Sonos for the first time?

Nice try being upfront and communicating your intentions, but I've got hysterics to throw!


Being concerned about a large corporation collecting data from a speaker, that is on all day every day in my living room, kids rooms and bedroom is hysterics? GTFO it is called being a responsible adult.

The data they collect is/will be hugely valuable, Given the social identifiers they collect along with the things you can't opt out of, the profile they build is going to be $$$$ and it is going to worthwhile/impossible for them not to expand its use. I don't trust them not to abuse this over time. Other companies do this all the time, Sonos is following a familliar pattern. What is different about Sonos is that they are a physical object I own, not a bank account, credit card or service that I can just cancel.

I don't want them building profiles on what me and my family listens to over the next decade+ of ownership. For example, I don't want them knowing the room names unless I need support - I have personal reasons for this. Why should I let them know what my very young kids listen to for years and years? I don't want them to know when I am watching TV, the format or listening to my music. Why should they know when I listen to my music form my NAS? How is this necessary if I am not asking for support? BasicallyI don't want them monitoring continually recording "functional data" from my network unless I need support and grouping a whole bunch of items, saying it is required for my system to run is totally disingenous on their part.

I've read the policy, I've engaged customer support via email and twitter and they are providing ZERO new information about specific questions I have about the policy. Engaging circle the wagon mode instead of trying to help me understand why I should be happy with Sonos is not what I expect from the company.

These are concerns that I have that you may not share or think are totally irrational. Responses here haven't be all that helpful, what I've reard (paraphrasing) is that other companies do this all the time, who cares if they know I listen to X artist in the bathroom or you don't understand the technicalities of the product, they must know when you watch tv on your playbar for reasons.

So Skelton, I will gladly read any comments you may wish to provide about why my concerns are totally irrational and that I should just shut up about it and continue my life.
Sonos' lack of concern about their users privacy has convinced me that I need to look elsewhere for my hardware. Plex just tried this last week. Not allowing an opt out is a path that will upset quite a few users.
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Hello! SInce this "update", I have a big problem with the sound. It seems that the Dolby Digitat 2.0 does not pass any more and the rear speakers do a strange noise like a "click". I seems that the Dolby Digital 5.0 is OK, but in Switzerland there is several channels who broadcast Dolby Digital 2.0. I have a Playbar, a SUB and 2 Play:1. I changed the settings of my television Samsung as on the joined photos but i dont want to have only stereo sound!! 😠 Somebody else has this problem ? Thanks in advance and excuse me for my bad english.

Hi there Cococo, yes I have very similar problems since the Sonos update. I can only get consistent sound if set to Stereo. Otherwise it gives me those clicks if I change channel, or move from one YouTube clip to another on my smart TV. Pass through of 5.1 seems OK, but even then it often fails.
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I'm not hysterical; but I am a little concerned about the company's attitude toward this policy. If the quote on ZDNet is correct, then Sonos has changed the agreement with a purchaser like myself after I have purchased 24 Sonos products. (They already did this with Audible support.)

I don't mean anything personal by that comment. Just having some fun, and it's honestly more reflected by the comments on Twitter/elsewhere.

I would once again like to remind you that Sonos has actually changed almost nothing in the Privacy Policy. The twinge of hysteria comes from the fact that most people don't seem to have an actual objection to the changed material. For you has there been something concerning added?
Userlevel 7
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This has now been picked up by ZD Net

http://www.zdnet.com/article/sonos-accept-new-privacy-policy-speakers-cease-to-function/
Wanted to add, has anybody considered what happens to Sonos if they don't force users to acknowledge the privacy policy? You end up with a user who doesn't opt out, then Sonos for taking data that they didn't know about. Sonos has no recourse. By asking all users to acknowledge the policy with the upgrade, users cannot claim they were never informed.
Sonos is learning that people on the Internet are so eager to be outraged that they rarely concern themselves with the facts.


IMO, this isn't just so much with people being unconcerned with fact, but media that is less concerned about facts as they are with clicks and whatever their personal agenda is. The two feed off each other in a downward cycle.


Edited by moderator
Userlevel 6
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Sonos is learning that people on the Internet are so eager to be outraged that they rarely concern themselves with the facts.

Nice try being upfront and communicating your intentions, but I've got hysterics to throw!


I'm not hysterical; but I am a little concerned about the company's attitude toward this policy. If the quote on ZDNet is correct, then Sonos has changed the agreement with a purchaser like myself after I have purchased 24 Sonos products. (They already did this with Audible support.)

I love the audio quality and convenience of my Sonos gear. I was planning to buy a few more Sonos products; but that purchase has been put on hold until the Alexa and Audible support are implemented. This controversy over the privacy policy is not pushing my desire to buy in the right direction.
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Sonos is learning that people on the Internet are so eager to be outraged that they rarely concern themselves with the facts.

Nice try being upfront and communicating your intentions, but I've got hysterics to throw!
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Edit: Sorry, double post. Board said it hadn't gone through the first time.
Also getting a lot of attention on old and new social media.

https://mobile.twitter.com/search?q=Sonos+privacy+policy&src=typed_query

https://m.slashdot.org/story/330297

https://www.reddit.com/r/privacy/comments/6vaa17/sonos_says_users_must_accept_new_privacy_policy/
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it seems this is a real issue: https://www.extremetech.com/electronics/254561-sonos-accept-new-privacy-policy-well-brick-device

Sonos, if we do not accept your privacy policy and due to this the device we own will no longer function then what is your buy back policy for these devices?
Rather than jump straight into hysterics, are there any issues you have with the new privacy policy George? I might be able to assuage some fears on particular points because it's really quite benign. Not to mention, it's barely changed from the previous version.

I'd also remind you that the device will not be "bricked" regardless of what clickbait headlines say.
This is getting a lot of attention:

https://www.secnews24.com/2017/08/22/sonos-says-users-must-accept-new-privacy-policy-or-devices-may-cease-to-function-2/

https://www.theregister.co.uk/2017/08/22/sonos_forces_revised_privacy_terms/

https://www.v3.co.uk/v3-uk/news/3016134/sonos-threat-to-decrease-functionality-of-customers-products-if-they-dont-agree-to-privacy-policy-changes

https://pacific.epeak.in/2017/08/23/sonos-privacy-policy-sparks-outrage-speakers-may-cease-to-function/

https://rbfirehose.com/2017/08/22/zdnet-sonos-says-users-must-accept-new-privacy-policy-or-devices-may-cease-to-function/
it seems this is a real issue: https://www.extremetech.com/electronics/254561-sonos-accept-new-privacy-policy-well-brick-device

Sonos, if we do not accept your privacy policy and due to this the device we own will no longer function then what is your buy back policy for these devices?
After the latest update my surround stopped working. Looking at a movie with Dolby digital 5.1 but the playbar say that the input is stereo? Is a bug in 7.4?
Userlevel 2
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Hello! SInce this "update", I have a big problem with the sound. It seems that the Dolby Digitat 2.0 does not pass any more and the rear speakers do a strange noise like a "click". I seems that the Dolby Digital 5.0 is OK, but in Switzerland there is several channels who broadcast Dolby Digital 2.0. I have a Playbar, a SUB and 2 Play:1. I changed the settings of my television Samsung as on the joined photos but i dont want to have only stereo sound!! 😠 Somebody else has this problem ? Thanks in advance and excuse me for my bad english.