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I’ll add my full support to this request. My quite specific problem is that I listen to Radio 4 Extra while going to sleep (on a DAB radio, not Sonos as I can pause and rewind). The station is fond of declaring its name between programmes, so whenever Sonos One hears that “... Extra”, Alexa cheerfully wakes up and starts shouting at me for instructions. As I’ve usually drifted off to sleep during that first programme, this is not terribly welcome! Not being able to change the wake word, as I could on the Echo Dot I had in the bedroom previously, means that turning the mic off is the only solution. That rather seems to defeat the object of having it there in the first place (and I don’t always remember to do so at bedtime). Would be good to get this functionality added ASAP. Thanks.