I do not think this brings more awareness. Just more confusion.

I was able to get hold of support over phone. They tried to factory reset my sub min, but failed to factory reset it. Tried it for few time and did not work. Support person informed that boot routine on sub mini got corrupted. Luckily my sub mini is still under warranty here support personnel create case to replace it. So for me I will be getting a replacement, but I really do feel for other who might not have their product under warranty. I turned off auto update and will be really scared to update any future firmware update given this experience.