I am having trouble connecting to my Play:3 so I attempted a factory reset. My steps:
1. Unplug device
2. Hold Play/Pause
3. Plug in device
It flashes white for about 10s, then starts flashing amber. At that point I stop pressing Play/Pause. It the continues to flash amber pretty much forever... well I gave it 10m but I'm assuming it won't process to green. Please help if you have ideas! TY