It’s in the privacy policy. Advertisers on Sonos Radio. They will sell your location as well as identifying information.

Can you provide some evidence for this claim?

https://www.sonos.com/en-us/legal/privacy#legal-2023-privacy-share-info-container

Yes, Sonos radio is a subscription service, except where it’s ad based.  Every streaming service is subscription or ad based, except in the rare case where they are supported by user donations.  I don’t see why this is controversial.  Will Sonos offer other subscription model sources of income?  Quite possibly.  I can’t imagine Sonos would ever charge a fee for a feature or service they currently provide without an additional charge.

@melvimbe it is in the privacy policy. If you don’t feel like reading it all, you may need to search for “Share” because this is how they refer to it - but depending on where you live and the data they are sharing (it isn’t just Sonos Radio advertisers I gave that as an example), the correct legal term would be sell - which again is in the privacy policy.

It isn’t controversial.

It isn’t nefarious stuff, the policy is easy to understand. Sonos aren’t trying to hide anything.

Advertising Partners

If you decide to use Sonos Radio, we will share a subset of your information with third party advertising companies to present, via Sonos Products, interest-based ads for features, products, and services that might be of interest to you. Specifically, we share the following information with our advertising partners: location, language, and genre of the station you are currently listening to (which is not based on your overall listening history). We will share information with advertisers, which describes the overall listening audience in general. We may also share limited location information and identifiers (i.e. an IP address) with some of our third party radio content partners who may run ads on their stations.

That’s not exactly selling your user data,  since they aren’t directly selling it, but I can see where some would not want that.  Not a big issue though as you can avoid that just by not using Sonos radio.

Share is being used here as a synonym for sell. Depending on where you live, sonos’s use of share would meet the legal definition of sell. Share sounds better right? This is in the privacy policy.

Edited to add:  I can’t link to an example directly but here’s a screen capture where they say they are selling the data.

I get that the legal definitions can vary, but I think most normal people see a big difference between selling and sharing.  As well, there is a difference between specific user identified data, annoymous data, and data that’s been summarized into a statistic.  For example, I don’t personally see much issue with letting an advertiser know that that particular Sonos radio station averages 1000 users a day for 1 hour in the general NYC area.  I would have a problem if Sonos were to sell (for cash) my name, address, and purchase history to a 3rd party marketing company.

This is one of those topics where communication is pretty poor and people really have no idea what specifically you’re talking about when someone says Company X is selling your data.  The language is vague, perhaps purposely, and people are forced to make blind assumptions rather than actually know what’s going on.

I linked a picture above where it makes it clearer what Sonos is selling and sharing. Some of this information wouldn’t be limited to Sonos Radio users.

I would have a problem if Sonos were to sell (for cash) my name, address, and purchase history to a 3rd party marketing company.

I don’t think they sell your purchase history, that’s not in the privacy policy. But they do sell a number of other identifiable information, like maybe not your address, but perhaps your precise location Kind of like what OP is concerned about :)))

Sonos, like many tech companies, likely collects location data for various reasons, including marketing, product improvement, and potentially even regulatory compliance. While it may not seem immediately necessary for a speaker system, companies often gather data to tailor experiences or ensure they're meeting regional legal requirements. However, transparency and user control over such data collection practices are essential for maintaining trust and ensuring users feel comfortable with their devices.

In contrast, Naim's focus may be primarily on delivering exceptional audio quality and user experience without the need for extensive data collection. Each company operates with its own approach and priorities, and while Sonos may emphasize services or features that benefit from location data, Naim's focus appears to be on delivering premium audio experiences without relying on such information.

Where did you find me saying that they did?

Read again. That isn’t the issue.

@bumper mentions selling in his post directly above mine.