I think it would make sense to have an ikea soundbar.  Pretty much identical to the Ray in terms of functionality, but just priced and packaged for ikea.

But I do agree that adding different variation on the exiting products seems likely.

Maybe another lamp / speaker combo, but one that would hang from the ceiling instead of a tabletop design. It would open up some possibilities for surrounds where stands aren’t going to work. Even could work as a stand-alone speaker when there is no good place to set one in a room.

#melvimbe

That’s a pretty good idea…a Ikea Soundbar. But i don’t think that’s gonna happend with three soundbars allready beeing offered by Sonos. 
To be a little demanding here,i’m missing out a small speaker in my bathroom. IP67-rated. Bigger than the Roam but smaller than the One. And i hope that i’s not so heavy cause i need to have it mount on the wall with the least amount of wholes in my walls. Or doubleside tape will do the trick. Perhaps it can have some kinda display to show like the Time(watch).