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Bummer! I really like our Sonos system but really wish there was a way to sync my Amazon Echo with it. Voice activation is the way to go Sonos! Please figure this out Sonos. Why reinvent the wheel?!
I don't see the value in this that many do, but recent Sonos talk points to this coming very soon; Amazon Echo is said to be more of a threat than what Sonos has seen in a long time. Indeed, it is the only one I have seen Sonos go out and admit to be one.
I believe in life the best way to deal with a threat is to join in on a mission. Sonos and Alexa make a unique solution with both companies winning..