Sonos would gain new customers by integrating Home Assistant voice compatibility into its speakers, and as with many open source projects, there are many qualified people in the community.
A large portion of users would buy a Sonos speaker if it could include their voice assistant! Should Sonos consider this question?
Especially since Sonos won its lawsuit against Google (patent infringement), and the next one will be Amazon, with Alexa. How will Sonos speakers continue to be compatible with "OK, Google" (which doesn't work for me!!!) and "Alexa" in the long run?
Google has already withdrawn 17 features since the end of January 2024. Google and Amazon are refocusing on AI for home connectivity, either with new products that will be compatible with their AI, and new apps, which will undoubtedly be incompatible with Sonos speakers, as Google refuses to pay royalties to Sonos to integrate its patents into its own connected speakers.
I'll let you guess what is likely to happen... And what will inevitably happen.