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Hi all,

We’ve been sharing app updates with you all over the last several months, and today we wanted to share commitments that we are announcing following our internal review of the app release in May of this year. In addition to all we have been doing to get you back to enjoying your Sonos products, these commitments will drive us to emerge from this with an even stronger commitment to quality. You can read highlights of the commitments below, and read more here: www.sonos.com/commitments.

 

To address the root causes of the problems of the app release, we commit to:

  • Unwavering focus on the customer experience. To deliver the highest level of customer experience, we will always establish ambitious quality benchmarks at the start of product development. We will not launch products until they meet these criteria. We will also enhance the tools needed to measure and maintain the standards our customers expect.
  • Increase the stringency of our pre-launch testing phases. Our beta testing program will include a broader range of customers and more diverse setups, helping us diagnose and resolve issues faster before going to market.
  • Demonstrate humility when introducing changes. In contrast to the all-at-once automated app release we issued in May, any major change to the Sonos app will be released gradually, allowing customers to adjust and provide feedback before it becomes the default. For new features smaller in scope, we will introduce an opt-in experimental features option in the app for customers who would like to participate in testing them.
  • Appoint a Quality Ombudsperson. This new role will ensure our employees have a clear path to escalate any concerns in terms of quality and customer experience. This person will be consulted by executive leadership throughout the development process and before any product launches. In this role, the ombudsperson will guarantee transparency and publish a report to management and employees twice per year, and will present regularly to the Sonos board of directors. 
     

In addition, we are also committing to the following to begin to regain your trust: 

  • Extend our home speaker warranties. To reflect our strong belief in the quality of our products, we will extend the manufacturer’s warranty by an additional year for all home theater and plug-in speaker products currently under warranty.
  • Relentlessly improve the app experience with regular software upgrades. We will continue to roll out updated mobile software versions every 2-4 weeks to optimize and enhance the app experience, even after the current issues are fully resolved.
  • Establish a Customer Advisory Board. We will form a Customer Advisory Board to ensure we never lose sight of our customers' voices. This board will provide feedback and insights from a customer perspective to help shape and improve our software and products before they are launched.

As a demonstration of the significance of these commitments, the Sonos Executive Leadership Team will not accept any annual bonus payout for the October 2024 - September 2025 fiscal year unless the company succeeds in improving the quality of the app experience and rebuilding customer trust.

 

If you have any questions or comments, feel free to leave them below. Thanks for all of your support and patience the last several months - we’re excited to move forward and get you back to enjoying the quality that Sonos is known for.

Your Sonos team.

 

@Keith N I would like to have seen a clear commitment to more frequent, transparent communications with greater detail on what is fixed, what is broken and what we can expect in the near future. 


A comment. After 5 months of dealing with this POS system this isn’t nearly enough.
 

But whatever this means in terms of new process to avoid big or small issues in the future I hope it works. 


Hi @Keith N, the commitment at https://www.sonos.com/en-us/blog/commitments mentions:

More than 80% of the app’s missing features have been reintroduced and the company expects to have almost 100% restored in the coming weeks.

I don't believe Sonos is even close to 50% of the missing features. Please, share with the team this list of pending issues: https://github.com/amp64/sonosbugtracker/issues


The description of the “Appoint a Quality Ombudsperson” appears to be identical to the description for “Demonstrate humility when introducing changes”.


The description of the “Appoint a Quality Ombudsperson” appears to be identical to the description for “Demonstrate humility when introducing changes”.

It’s just a copy and paste issue of you check the link the details are there.

https://www.sonos.com/en-us/blog/commitments 


Looking forward, the measures make sense and will work in my opinion.  All missing features restored in the upcoming weeks needs to happen asap, but the urgency and focus on the app is obviously the right thing to do right now.  Look forward to hearing more about the trade desk partnership and future product developments at the ER in early November.


 

  • Demonstrate humility when introducing changes. In contrast to the all-at-once automated app release we issued in May, any major change to the Sonos app will be released gradually, allowing customers to adjust and provide feedback before it becomes the default. For new features smaller in scope, we will introduce an opt-in experimental features option in the app for customers who would like to participate in testing them.

 

 

If it all feasible, I think it would helpful to establish certain versions of the firmware/apps software that customers can install  and still be supported, particularly if a major change exists in new versions.  This could work similar to S1, but these versions would not be supported forever, just until consumer confidence in the current version is well established. I’m not suggesting that Sonos support all versions at all times, just that the establish 1 or 2 anchor points that users can rollback to, or stay on, if they are not comfortable moving forward.

I realize this is rather difficult to do with Apple products since they don’t allow side loading and it could put a  significant strain on support.  Perhaps it’s not really needed if the ‘opt-in’ architecture works well.  Just a thought.

 

 

As a demonstration of the significance of these commitments, the Sonos Executive Leadership Team will not accept any annual bonus payout for the October 2024 - September 2025 fiscal year unless the company succeeds in improving the quality of the app experience and rebuilding customer trust.

 

This statement is rather vague, and probably needs to be quantified in some manner.  Maybe it is internally measured.  From a customer perspective though, it’s likely going to look bad unless Sonos makes huge undeniable progress in customer satisfaction.  If the goals are met, but there are a significant number of customers don’t agree, this will look like an empty promise.  Given how the internet tends to amplify those that are not content over those that are, this seems likely.   If the goals are not met, then customers are obviously still not happy.   Feels like a lose/lose proposition unless you totally knock it out of the park.


"Quality Ombudsperson," because nothing says innovation like creating a job title no one can pronounce. 


"Quality Ombudsperson," because nothing says innovation like creating a job title no one can pronounce. 

 

https://dictionary.cambridge.org/pronunciation/english/ombudsperson


That's a lot of arm waving without saying much.

Try delivering as promised and on time. For example, zero mention of "TrueCinema” on the Ace since the feature was discussed live in June with plan to rollout by the end of July. Today's October 1st....

 


Actions speak louder than words… 


Cut the Sonos girls & guys some slack, won't you. They know as well as we do they messed up big time. Now they're trying to make things better. Maybe they'll succeed in gaining back our trust. I for one hope they will, for their hardware still is great. Maybe the app will be great one day also. For the time being, I agree with @Ian_S: actions speak louder than words. Let's wait and see.


They're focusing on getting the App better instead of TrueCinema because only 8 people bought Ace so far. 😉


I have written to Patrick recently to get clarification on how the company is going to delight us users. The reply was a canned response without answering the question.  
 

Keith, can you elaborate on what I have to look forward to as a delight? My speakers are already out of warranty, so the extended warranty does not delight me. Engineering just figured out what was wrong with my speakers last week and they are finally working after four months.   Brian


I’ll be looking to see what Sonos is planning to do to improve the Beta testing process and the user experience for folks that join it.

Sonos will have to discuss that as Beta testers are not allowed to do so.


The most important commitment Sonos could make to its customers is to resist the urge to fix what ain’t broke. 

I was completely satisfied with my Sonos system as it was prior to the May shakeup; and contemplated adding a soundbar for my flat panel tv, adding my fourth stereo pair in another room and updating an existing stereo pair of play1 speakers with ERA 100s. 

And then came chaos. 

I’ve downloaded the latest version of the iOS app. Other than the ability to save new ‘Sonos playlists,’ I seem to have what I need. A few annoyances remain - returning to the top of the queue rather than to the track currently playing is definitely a pain. But in the main, my system is functional again. Five months later.

So please, all of you Sonos rocket scientists. Fix some of the remaining bugs. Then leave well enough alone! 


Everything that comes from Sonos at this point just sounds like a load of corporate ********. These ”commitments” means nothing until we see what they actually will make happen. So I won’t get my hopes up just yet. 

 

Moderator Note: Modified in accordance with the Community Code of Conduct.


Cut the Sonos girls & guys some slack, won't you. They know as well as we do they messed up big time. Now they're trying to make things better. Maybe they'll succeed in gaining back our trust. I for one hope they will, for their hardware still is great. Maybe the app will be great one day also. For the time being, I agree with @Ian_S: actions speak louder than words. Let's wait and see.

👎🏼


Hi @Keith N, the commitment at https://www.sonos.com/en-us/blog/commitments mentions:

More than 80% of the app’s missing features have been reintroduced and the company expects to have almost 100% restored in the coming weeks.

I don't believe Sonos is even close to 50% of the missing features. Please, share with the team this list of pending issues: https://github.com/amp64/sonosbugtracker/issues

Good list. Plus Besides the complete lack of functionality, sluggishness 2 big things still for me are no EQ from the volume sliders and previous searches just gives you the item you chose not the actual search term used. Again I have to say the entire app is just terrible and honestly feels like sabotage. Unbelievable they cannot/will not tweak the old app and give it back to us if they truly care about customer satisfaction. Most days it is still a brick 🧱 and we have had to setup other systems. Have not, will not purchase any more products and still hope a class action lawsuit is possible as 10k in  hardware is languishing in purgatory. 


Nice


 It’s hard to have sympathy for anyone at Sonos. Insiders were selling their stock before this incompetent app was introduced. I’d be more impressed if the people responsible for this mess were fired.

BTW Today’s WSJ’s “Heard on The Street” column addresses a small part of this: “Sonos is Still Reeling From App Fiasco.”

Where’s the sympathy for the customers and stock owners?


How about fixing Spotify Playlists? Since May, I’ve only been able to access 50 of my Spotify Playlists using iOS devices, and I’ve read similar complaints MANY times. Most Spotify users can only see their last 50 playlists. Unacceptable. It’s a music playing app and we can’t access our music. Hmmmmm. 


Keith, do everyone a favour (and yourselves) and rollback the app to the original!! This new app is garbage. Nothing but problems. Can’t stand it. 


As @Ian_S says, actions speak louder than words… after the way everything has been handled so far the announcement reads like corporate rearranging the deck chairs than an actual call to action with some real change occurring.

Only time will tell, but occasional announcements and basically requesting patience and loyalty from users who have been on the receiving end of a wall of silence and had their system features downgraded then drip fed back to them in various states of working over the past 5 months isn’t a good starting point for regaining trust.


Blah buzzwords blah blah blah.

 

What interests me with having a non reliable, frustratingly expensive buggy system is..


Increase the stringency of our pre-launch testing phases. Our beta testing program will include a broader range of customers and more diverse setups

 

Who beta tested the new app?  I knew within minutes that it was shocking with my systems not functioning as intended anymore.