Sonos strategy

As a long time Sonos user I have been following their development closely, especially in the last few years with the strong shift towards on-line services. The more I think about it the less sense this seems to make (it did make sense for a while). Isn't this a self-defeating strategy? I use on-line streaming services too but I am not likely to pay for more than one of those. So if I subscribe to one only why should I use the Sonos app to make use of it? Why not use the proprietary app (if there is one)? Of course there are some good reasons still because the Sonos equipment is pretty good, but it also shows its age and limitations and some of the reasons for using it in the past may no longer (fully) apply (Sonosnet). The number of mails on this forum in which the dismissive answer to a (new) user question asking for a specific feature is "sorry, no can do because the internal memory is limited and cannot handle that" is considerable and the answer, though true, is becoming somewhat stale. Yet it is the one issue that Sonos does not appear to be willing to tackle. We recently had a guy demonstrating a new speaker concept in the house who was rather dismissive of Sonos (completely undeserved of course, bit perfect is bit perfect) and wanted to know why we did not simply use a MacMini instead? And he has a point. It doesn't have to be a MacMini, it can also be an Intel NUC box or a JRiver ID (take your pick). There is something to be said for all of these and yet none of them offer the sort of functionality that would make me drop Sonos yet. After all, I have quite a bit of money invested in it too. But I have noticed I have had those extra speakers for a few more rooms on hold now for quite a while.

To come back to the original question. Where do you think Sonos is heading and what do you think their strategy is?

PS. What is this I read a few days ago about the Connect no longer being bit perfect? Does that only apply to new Connects or is it a software matter that affects all Connects?