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Enthusiast I
May 9, 2018

Sonos Company Ethicacy, Morality and Integrity Core Values?

In the aftermath of the CR100 debacle it may be helpful to discuss the direction and methods taken by Sonos management to achieve their end goal of retiring the CR100 by force and the impact on and perception of customers future buying decisions

They still have not made it clear in any believable way why they forced this issue which leaves many people puzzled and angry at the rendering useless of their legally owned equipment.

Personally , this is a first for me . I have never owned a product previously that I have bought that has been rendered useless by the creators period,. Far less easy to swallow is the subterfuge of the battery non issue to cover an ulterior motive. This makes the company Sonos look untrustworthy at best . If you have a reason for doing this , spit it out and let people know. I believe that I, as the purchaser gets to decide when it is time to retire my own possession. I have a belief that quality equipment that was sold as a quality product to prospective buyers should be subject to end of life decision only by the buyer and no one else.

I struggle with the management decisions taken that force me to re-evaluate my investment in their goods within my home.
Prior to the CR100 execution , I viewed my home audio system as an asset to my home , something that simply worked and worked well with minimal intervention required from me which is pretty much what I expect from audio equipment . Now I view the lifespan of this investment as something which looks like is beyond my control even if the equipment is still functioning regardless of my desire to maintain that .

The support aspect of this situation where Sonos staff went into hiding and avoided direct questions from concerned customers has to go down as a low point in any companies record in dealing with their best ambassadors.

These are just a few points that caused me to raise this topic for discussion regarding the ethicacy and morality and integrity of the current Sonos operation...any one of the the issues I have listed above would make Sonos or any other company ineligible for consideration for future investment either in business or in domestic life for this individual.

What do others think....? Please keep the thread social.
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    132 replies

    May 10, 2018
    I see this as a much larger than Sonos issue, about a consumption driven economic growth model; if any values are to be questioned, the ones that drive these are the culprits that need to be in the dock.

    In Home audio, the days when people happily used decades old kit with the same remote - where the remote was even part of the kit - are gone, swept away with the "growth based on planned obsolescence" model everywhere.

    Hopefully, those holding on to their CR100s are being consistent across their consumption behaviour, as it relates to clothes, cars, homes, computers, appliances and the rest. Unfortunately, this is very hard to do for every such purchase, and Sonos is just a small part of the shift in everyone's behaviour. And core value questions in this context therefore need to be framed much more broadly.

    And if everyone were to hypothetically switch overnight away from this model, GDP growth everywhere will not just slow down, but will go negative for a long while, leading to a corresponding drop in average income levels.

    The Earth will probably heave a sigh of relief though.
    stevecomp3
    Enthusiast II
    May 10, 2018
    I agree with the original poster on this topic and that this IS a different topic than "save the CR100"
    I am also in nyCecilia's camp where I take offense of any company that decides when I am done using something I paid for and if I had known this was the deal I would have not purchased Sonos gear in the first place.

    The discussion of Corporate morality and responsibility to their customer is certainly a valid one here.
    many of my comments in the "Save the CR100" thread apply and I am not going to bother repeating myself, but I am certainly open to consider what others think.

    Sonos will ultimately do what they feel is best for them, or what wont hurt them the most for sure.
    if they ultimately look at the latest action as "bad for business" they could always fix it..

    I am no longer a Sonos customer, just a user, until the gear can no longer serve MY purpose or Sonos allows me a choice in the Firmware I want to use.
    (8) CR100, (2) CR200, (2) ZP80, (6) ZP100, (2) Play5, (1) Play1 paid for and maintained with my own money, No one has the right to tell me I need to throw it away!
    May 10, 2018

    I am no longer a Sonos customer, just a user, until the gear can no longer serve MY purpose or Sonos allows me a choice in the Firmware I want to use.

    When you want to buy more kit in future for whatever reason, how will you make sure of not facing similar issues with it? What kit maker will treat you different? Including in this issues like lack of repair services some years down the line.

    I don't have a CR 100, but I do have close to useless iPod Touch devices that are in working condition, but not supported by Apple. But when I must have a device that only Apple makes that best meets my needs, I will still buy Apple for lack of better alternatives.
    stevecomp3
    Enthusiast II
    May 10, 2018

    I am no longer a Sonos customer, just a user, until the gear can no longer serve MY purpose or Sonos allows me a choice in the Firmware I want to use.

    When you want to buy more kit in future for whatever reason, how will you make sure of not facing similar issues with it? What kit maker will treat you different? Including in this issues like lack of repair services some years down the line.

    I don't have a CR 100, but I do have close to useless iPod Touch devices that are in working condition, but not supported by Apple. But when I must have a device that only Apple makes that best meets my needs, I will still buy Apple for lack of better alternatives.


    Kumar,
    you wrote of the "consumption behavior" of most, and I must admit that I am one of those that is capable of my own repair as I am a component level tech for over 40 years, used to own a consumer electronics repair shop, and am now an IT consultant. so technically I DO ALL my own repairs and continue to use gear that most have tossed away years ago.
    for that matter I will also do my own mechanical repair and my own home construction, I realize I am not of the typical "consumption behavior" of today.
    with that said, I agree that for those looking for product today, its all built to break and need replacement, software is a typical excuse to forced obsolescence, but compared to gear built 20 years ago, its not built to last.
    (how funny is it that the ONE item Sonos built like a tank, and would easily run another 10 years, IS the CR100)

    I will make my decisions and come to new methods as needed, I cannot say if I will be able to find an equal replacement but I would NEVER give any company that screwed me once the chance to do it again.
    I can see why you still feel like you could purchase from Apple again, Apple did not "brick" your IPod Touch, so in my book, the same issue does not apply.
    Sonos has taken a whole new approach to forcing the death of an item (or removing its ability to communicate with the rest of the system, same difference) , and not just allowing it to remain usable with no further improvements like your IPod Touch.
    NOT giving their users any sort of choice does not give me any incentive to speak well of them.
    (8) CR100, (2) CR200, (2) ZP80, (6) ZP100, (2) Play5, (1) Play1 paid for and maintained with my own money, No one has the right to tell me I need to throw it away!
    Smilja
    May 10, 2018
    [...] I can see why you still feel like you could purchase from Apple again, Apple did not "brick" your IPod Touch, so in my book, the same issue does not apply. [...]
    As of July Apple is going to render ALL devices not running iOS 11 useless, including said iPod Touch.
    »And the world is like an apple whirling silently in space, Like the circles that you find in the windmills of your mind.« (›Windmills Of Your Mind‹ [1967]. Music by Michel Legrand ; English lyrics written by Alan & Marilyn Bergman)
    kjmmAuthor
    Enthusiast I
    May 10, 2018
    I see this as a much larger than Sonos issue, about a consumption driven economic growth model; if any values are to be questioned, the ones that drive these are the culprits that need to be in the dock.

    In Home audio, the days when people happily used decades old kit with the same remote - where the remote was even part of the kit - are gone, swept away with the "growth based on planned obsolescence" model everywhere.

    Hopefully, those holding on to their CR100s are being consistent across their consumption behaviour, as it relates to clothes, cars, homes, computers, appliances and the rest. Unfortunately, this is very hard to do for every such purchase, and Sonos is just a small part of the shift in everyone's behaviour. And core value questions in this context therefore need to be framed much more broadly.

    And if everyone were to hypothetically switch overnight away from this model, GDP growth everywhere will not just slow down, but will go negative for a long while, leading to a corresponding drop in average income levels.

    The Earth will probably heave a sigh of relief though.


    Some good points for discussion there Kumar, which I was hoping that this thread would generate. Unfortunately it seems that the good old boys can't grasp the subtleties of this particular discussion and insist on trying to bookend this topic into the save the CR100 where it certainly does not belong.

    Kumar mentions the shift in consumer behaviour and how that effects economic growth. Personally I am still on the old model not the new model of planned obsolescence. I cannot think of a purchase or a consumption in our household where planned obsolescence has ever been factored in. We buy into products where we can see potential for long term usage with the ability to repair or refurb as necessary . I dislike the throwaway concept and would never buy into something knowingly that is of that nature.

    In my starter thread I stated that this exposure to the destruction of my property was a first for me and has changed my perception of a previously well regarded company.

    I am certain that I am not alone in this perception. I can accept change and change in technology and adapt as I see fit to suit my goals as a consumer.

    What I will never accept is being lied to by a company who have taken my money and have now decided that they are changing the rules to fit their goals. That action does not fit in with my road map and the lying from management gets them excluded from my future bid list.

    Lets discuss the morality of a company who are happy to lie to customers . Are you comfortable buying from a company that openly lies ?
    May 10, 2018
    I must admit that I am one of those that is capable of my own repair as I am a component level tech for over 40 years, used to own a consumer electronics repair shop, and am now an IT consultant. so technically I DO ALL my own repairs and continue to use gear that most have tossed away years ago.

    I can see why you still feel like you could purchase from Apple again, Apple did not "brick" your IPod Touch, so in my book, the same issue does not apply.

    Steve, with your skills, you are well placed to keep old equipment in service, but you must know you are a rare exception. And one that is getting even more rare given the nature of design/construction of modern kit, compared to amps of yesteryear that were more easily repaired with parts that were more easily available. Sonos, as do all other makes, do not have too many like you in their target market. And I doubt you will be differently served by any other make when you decide you need more kit.

    As to the iPod touch, it was being used largely as a Sonos Controller host; now I cannot so use it, because it will not access iTunes to get the latest Controller version. So, I can no longer use it in the manner. To me, someone has done the same thing to it as has been done to the CR100.
    Smilja
    May 10, 2018
    [...] Lets discuss the morality of a company who are happy to lie to customers . Are you comfortable buying from a company that openly lies ?
    Let's start with an example when Sonos lied to you.
    »And the world is like an apple whirling silently in space, Like the circles that you find in the windmills of your mind.« (›Windmills Of Your Mind‹ [1967]. Music by Michel Legrand ; English lyrics written by Alan & Marilyn Bergman)
    kjmmAuthor
    Enthusiast I
    May 10, 2018
    Perhaps you missed the battery issue .
    kjmmAuthor
    Enthusiast I
    May 10, 2018
    Perhaps you also missed the bit in the starter thread where I said "Far less easy to swallow is the subterfuge of the battery non issue to cover an ulterior motive. This makes the company Sonos look untrustworthy at best "