Ikea and Sonos Partnership

  • 6 December 2017
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Ikea and Sonos are announcing a partnership with pretty limited information. This could be interesting though.

https://www.theverge.com/2017/12/6/16741194/sonos-ikea-partnership-home-smart

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More info has been released today including pictures of prototypes - one is Beam shaped!

https://www.theverge.com/circuitbreaker/2018/6/7/17437208/sonos-ikea-smart-speakers-symfonisk

I can't really get my head around how this partnership is going to work. Will these be cheaper versions of the current Sonos lineup? If so won't that cannibalise Sonos own market? And any drop in audio quality will surely adversely effect Sonos reputation? Interesting to see where it goes.