Nobody knows, and those who do know aren’t talking.

Companies have gone down because a “new improved” product was announced or leaked too soon and sales of the current product stopped.

Pretty sure most people do online searches so most know a new version is coming or could be coming so most will wait anyway.  Why would you buy a 5yr old product if a new one is coming.  I think not disclosing has an opposite effect.  I was waiting for ARC 2 but Sony has now released their updated soundbars which are being released in 1-2 months.  Will be buying this if I dont hear anything about ARC 2 by then..

Oh dear, it’s a “or the bunny gets it” post.  Whatever will Sonos do? 

I understand Sonos is so worried they are going to be pushing our an Arc 3 for the holiday sales surge.  :-)