Took me 3 passes to get all 9 speakers updated to 16.4.4 (build 81.1.58210) firmware.
No EQ related settings were reset, thankfully. So far.
There's also a software update available for the Ace. No indication that TrueCinema has been activated 
Bottom Line: Not Helpful.
Hello
It’s true that TrueCinema has not been activated (yet), but I know our teams are working hard on this experience.
Once it’s here, we will be sure to update this, and all other relevant threads.
Thank you for your patience.
Hello
It’s true that TrueCinema has not been activated (yet), but I know our teams are working hard on this experience.
Once it’s here, we will be sure to update this, and all other relevant threads.
Thank you for your patience.
Thanks for actually offering a comment from Sonos and maintaining the promise at least.
I'm trying but I'll believe it when I see it.
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