Before the next release of a new soundbar or soundbase. Add support for DTS will increase the sell of current products immediately but with a minimal cost (just some licensing fee).
For example, I will buy a soundbase just tomorrow, if there is an confirmed update for DTS.
One reason of DTS support for Sonos
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Because people defend this silly omission constantly. Your kit would be worth more on the secondhand market to if DTS was on it...More people would want it, a bigger base of potential purchasers when you succumb to upgradeitus
Nobody defends it. But it is what it is, and complaining about it has been unfruitful for 7 years. You know what they say about doing the same thing again and again, expecting a different result?