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Before the next release of a new soundbar or soundbase. Add support for DTS will increase the sell of current products immediately but with a minimal cost (just some licensing fee).

For example, I will buy a soundbase just tomorrow, if there is an confirmed update for DTS.

Because people defend this silly omission constantly. Your kit would be worth more on the secondhand market to if DTS was on it...More people would want it, a bigger base of potential purchasers when you succumb to upgradeitus 

 

Nobody defends it.  But it is what it is, and complaining about it has been unfruitful for 7 years.  You know what they say about doing the same thing again and again, expecting a different result?