I was waiting for the Ace launch to buy my new headphones, but because of the App fiasco + the fact the Ace are not integrated with my Sonos system I decided to buy a new pair of Beats Solo 4. I’m totally happy with my purchase, I always loved Beats and I prefer their design. If I wanted noise cancellation I would have gotten the AirPods Max, and I already have AirPods Pros. I am not sure why I would have got the Ace as they don’t integrate with my Sonos system which is probably the only reason I was waiting for the Sonos headphones.
I’m also starting to develop a habit of going to Spotify to play my music instead of the Sonos App and sending it to my Sonos speakers. It just works (Spotify App) while the Sonos App makes me want to throw my phone on the wall just to select the zone I want to play in.
I think you got it right if you wanted to start over from 0 and kill your loyal user base. I have more than 20 Sonos speakers in my 3 homes, I have Move, Roam, Arc and every single Sonos product that exists or ever existed.
Unfortunately, I don’t think I’ll ever have Ace and anything else that you will launch in the future. Hopefully you’ll reach a new customer base, because you’ll lose all the long time users with this disaster.
And you?