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I seriously don’t get it. I’m an early ambassador for Sonos. Love the products. Have owned over 20 components over 2 homes for years. I stuck with Sonos through the S2 upgrade.
 

But, the premise is multiple zones synced to play the same thing or multiple separate zones. I don’t get offering $400 headphones. There are literally hundreds of quality headphones that are equal in sound quality and more compatible with multiple streaming/ Bluetooth/ plug in platforms.

Help me understand how this product fits…

It's an attempt to own Dolby Atmos in the headphone market and drive interested customers from that market into the Sonos ecosystem. 

The platform, when delivered to one unit (ie- headphones) is nothing special. Makes me concerned about the brain power at Sonos who thought this was a good idea. 
 

One thing I have always wanted, is to make your computer or iPad/ iPhone a zone. I suspect, not developed because not enough profit margin. 

Introducing headphones would allow Sonos to expand into personal audio while leveraging their reputation for high-quality sound and seamless integration with existing Sonos ecosystems.

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