Who will buy the new Sonos headphones?
Sonos make excellent speakers. However they have zero experience in the highly competitive and crowded headphone market. Sony, Apple and Bose, together with many good minor players are already top choices for over and in-ear devices.
Their prime target market must be the existing Sonos customer, already invested in the Sonos ecosystem.
That's probably a lot of pissed off people who have been recently shafted by the new app!
It will be interesting to see how the sales go.
