With the disastrous roll out of latest Sonos controller app, I began to wonder why would they force an upgrade that was so dysfunctional and lacking so many features that customers liked. Also it seemed strange that users were no longer able to see and modify music folders, or playlists, or update the music library. At first, I thought, wow they really screwed this up. How could they leave all this out? Why are they so reluctant to offer a roll back to a working version? When I read Sonos executive’s Maxime Bouvat-Merlin’s phoney response and explanation, that’s when I realized, it was on purpose.
Then I thought, what is the long term agenda of Sonos? What is the long term agenda of any greedy corporation? To maximize revenue and profits, of course. I then realized that Sonos is about to follow the plan of Apple management, which was to slowly and not so subtly force people off of iTunes and onto their Apple Music subscription service. That’s where the long term money is. I mean, why sell someone a house, when you can force them to be renters forever. And raise the “rent” whenever and to whatever you want. And they must stick with your subscription service, because they don’t own any of the content/music.
And that’s where I think Sonos is heading. By removing features and controls from the user, they are moving into a subscription based service, where users/customers/owners will have to pay a monthly fee to Sonos for online services. They may offer bundles with streaming services, like 10.99 per month for Sonos, Pandora, Apple Music, and Radio stations. Or they may be trying to start their own music subscription service. They may even go as far as charging owners of their speaker systems to pay a monthly fee just to run their systems and listen to their own music. Why just have your customers buy highly over-priced speaker systems when you can also have them pay a monthly fee to use them…?
Though, I’m not sure they would implement that last item, because they would face a huge Class Action lawsuit. But they could make the app so useless for music owners to play their own music that they would force many people to pay for their subscription service just to be able to listen to music. That would probably cause another Class Action lawsuit. But being greedy and stupid has never been an obstacle to any corporate management.
So, I/you/we may want to hold off on that planned new speaker purchase until this all shakes out. Or we may decide to bail on Sonos now while we can still get a good price for our equipment on the secondary market.