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No integration with my Sonos system !!!!!!!

We’ve all been waiting for headphones we can add to our Sonos systems like any other Sonos speaker product.

These new Ace headphones are just fancy bluetooth headphones - no better than Sony or Bose.

First the app upgrade disaster and now headphones that won’t work as part of an existing Sonos system.

Ridiculous!

It’s a “no purchase” from me! 

I’m with you.

I was anticipating being able to select the headphones as a “room” and would absolutely have bought them for that.

I already have perfectly good headphones that do everything the Ace do, and have no point of difference to try them. It feels like a missed opportunity.


Ditto.  Who needs yet another set of plain old Bluetooth headphones, especially very pricey ones like these?  I was looking forward to Sonos headphones being able to access all my configured Sonos audio services directly over WiFi just like any other Sonos kit.  Instead it’s very disappointing to realise that they’re not really part of the Sonos family at all.  

Hopefully this isn’t a sign that Sonos are finally giving up on built-in standalone streaming capability.  Isn't that the whole point of Sonos - reliable built-in dedicated music streaming that isn’t (a) dependent on Bluetooth that gets flaky every time a nearby microwave oven is used and (b) competing for shared processing and network bandwidth on computers, tablets or phones?  Not for me I’m afraid.  


Sonos flopped this one. I would have bought a 4 pairs if this was the product people actually wanted. This is a shameful failure by Sonos. 


But the fanboys insist that TV Audio is what people wanted, not a zone player.  So, that's what you get - expensive bt phones 'bonded' to an old soundbar.  You asked for this apparently. 😁🎧


I have more than 20 Sonos speakers in my home system plus more at my office. I have waited for many years for the day that Sonos would release Headphones and was ready to order. I am absolutely livid that Wifi is not supported. Useless for me. FAIL!!!


Why on earth wouldn’t Sonos create a headset that was part of its ecosystem. Would have bought a pair if I could use like a roam!


I had to read the reviews over and over. I thought I had misread something. SONOS headphones that do no allow you to simply play your content to the headphones using tge app. I guess you can direct your content to the Arc and then play - but I have a Playbar! Why do they think SONOS owners wanted this..... I have bluetooth headphones. It isbdead on arrival for me. Hard to understand!!


But the fanboys insist that TV Audio is what people wanted, not a zone player.  So, that's what you get - expensive bt phones 'bonded' to an old soundbar.  You asked for this apparently. 😁🎧

From what I read on that thread, even there it is not a complete bit of kit with something called True Cinema to come in some months.

How people that are aware of this missing thing will still buy them today, beats me. On blind faith that this experience, when delivered, will be all it claims to be?

This is getting to be cult like behaviour then.


Just another headphone.

Desperate move


From bad to worse

https://www.channelnews.com.au/sonos-goes-from-bad-to-worse-as-analysts-question-future-plans-including-headphone-market-entry/


Good catch.

I echo the first half of this part from the link, what I have said here since 2020

Observers claim that Sonos who have no qualms trying to force consumers into speaker upgrades despite their being nothing wrong with their existing Sonos speakers are now punting the future of the business on new products because of waning demand for their current offering.

 


Good catch.

I echo the first half of this part from the link, what I have said here since 2020, much to the annoyance of resident Sonos fanboys:

Observers claim that Sonos who have no qualms trying to force consumers into speaker upgrades despite their being nothing wrong with their existing Sonos speakers are now punting the future of the business on new products because of waning demand for their current offering.

 

So true


Good catch.

I echo the first half of this part from the link, what I have said here since 2020, much to the annoyance of resident Sonos fanboys:

Observers claim that Sonos who have no qualms trying to force consumers into speaker upgrades despite their being nothing wrong with their existing Sonos speakers are now punting the future of the business on new products because of waning demand for their current offering.

 

 

Exactly as I suspected.  And my post about how Sonos customers move forward and away from a dying product line was deleted - thanks mods.  I thought I’d go to the AVS forum to see if there was any wisdom there on Sonos alternatives.  Nope, in fact almost zero posts about Sonos since 2021.  Except for a Headphone announcement post.  On a major AV forum, they have almost zero buzz.  Yikes!

After reading that article, I think the CEO is delusional.  He cannot convince analysts that the strategy makes any sense.  Because it doesn’t.  Who wanted these unremarkable headphones?  He’s tripping and blowing smoke to prop up the stock.  That won’t last.  This is the second time in a few years Sonos has given customers the finger.  How can a business like that survive?


 

 How can a business like that survive?

With a change at the top. So says corporate history in companies across the world over many years.


 

This particular journalist consistently writes negative articles about Sonos.  He’s been doing it for years.  I’m not suggesting his numbers and quotes should be challenged, just that he is not an objective reporter on the state of Sonos. I would look for financial analysis of Sonos elsewhere if you want something more objective, which likely shares a negative outlook.

A google search of “Sonos News” generally pulls up reviews and comments about the new headphones currently though.  Financial articles mostly seem to talk about the recent qtrly before all of this started happening.  These are what I found, your search may vary.

https://www.strata-gee.com/will-sonos-ace-help-the-company-return-its-business-to-growth/

https://simplywall.st/stocks/us/consumer-durables/nasdaq-sono/sonos/news/sonos-incs-nasdaqsono-popularity-with-investors-is-clear

 


 

This particular journalist consistently writes negative articles about Sonos. 

 

I haven’t kept track and you may well be right.

On the other hand, I was not impressed with the performance of the analysts in the latest Sonos earnings call; they just seemed to be a Sonos echo chamber.

As always, time will tell.


I didn’t realize that they sold a lot fewer units in the last year compared to the year before. (747000 vs 998000). That’s a big drop.

I guess when you have such big drops you need to take gambles on releasing a bug riddled app to support your next big thing,

Can see why many are saying they may bring more sub options to the platform.

Hopefully the headphones do well as getting our players back to what they once where and beyond before this dumpster fire may depend on it


 

I guess when you have such big drops you need to take gambles on releasing a bug riddled app to support your next big thing,

 

As good a reason as any for what seems to be a knee jerk reaction bred by executive level panic. Both the app and the headphones are rush jobs.


 

This particular journalist consistently writes negative articles about Sonos. 

 

I haven’t kept track and you may well be right.

On the other hand, I was not impressed with the performance of the analysts in the latest Sonos earnings call; they just seemed to be a Sonos echo chamber.

As always, time will tell.

 

I don’t follow the guy, but have seen articles pop up from him over the years, always negative, even at the times when others are reporting positively. I’m just saying I would look elsewhere for information whether it confirms what this guy is reporting or not.


If I held Sonos stock, I would do the digging needed to confirm what he says. I read the earnings call transcript out of curiosity. 

What I can say though from experience is this: the last time Sonos were in an existential crisis situation was in about 2016, when they were blindsided by the Echo success. Lots of panic and letting go of people. But users perceived no dislocation of any kind, although I think customer service started going downhill from about that time.

This one feels different, that's all.


 

I guess when you have such big drops you need to take gambles on releasing a bug riddled app to support your next big thing,

 

As good a reason as any for what seems to be a knee jerk reaction bred by executive level panic. Both the app and the headphones are rush jobs.

The headphones themselves could still be a solid product though.

But they’ve tarnished their reputation and pissed a lot of customers off along the way. There are still multiple threads here with people who can’t connect their newly bought sonos unit. Seems like an avoidable disaster.


If I held Sonos stock, I would do the digging needed to confirm what he says. I read the earnings call transcript out of curiosity. 

 

 

I own like 30 shares, and I up around $80 since I bought them.  It’s basically just entertainment, not a real investment, so I don’t really watch it closely.

 

What I can say though from experience is this: the last time Sonos were in an existential crisis situation was in about 2016, when they were blindsided by the Echo success. Lots of panic and letting go of people. But users perceived no dislocation of any kind, although I think customer service started going downhill from about that time.

This one feels different, that's all.

Many were claiming that Sonos was over during the S1/S2, with there always being some contingent who claimed Sonos was over because this reason or that.  In regards to the Echo success you referring to, I always thought that was viewed as a missed opportunity, more than a mistake.  Sonos did not see that voice control would grow the market as much as it did and did not get in early enough.  I think you could argue that Sonos could not have grown the market on it’s own if they had adopted voice control themselves earlier.  Even though much of voice control is music, smart home control and general information is needed and something Sonos wasn’t and still isn’t prepared to deliver.  Anyway, I think Sonos didn’t really lose a lit of business before voice control, but they did not get the sales bump they could have if they got in eariler.  That’s my recall of it anyway.


You will see some Macfarlane talk back in the day where he refers to the Echo success as a loud wake up call, and letting people - even developers - go was to reorient the company as a response to a perceived existential threat - call it missed opportunity or mistake. But the point I am making it is that the user experience of Sonos was not affected at that time in the manner it seems to have been just now. Customer service did go downhill, but that happened over time, so people got used to that as a gradual decline.

This response on the other hand is one that suggests a bigger threat that Echo was then, and I can only speculate as to what that threat just now is, and the fall in units sold may be being perceived as such. 

This is just speculation, which is why I said - time will tell.


TruePlay tuning is not working with the latest app version 80.01.11

 

 


Why would I ever consider buying a new Sonos products with their arrogant CEO telling us we need to adapt to their crappy new app update with zero features?