If SONOS would have simply called the new app S3 allowing users to switch when they wanted to NONE of this mess would have happened - NONE. If they re-released S2 as “S2 Classic” or whatever they might stand a chance of somewhat repairing this disaster.
And with SONOS’s silence all we can do is assume things and make things up - and my guess is that they knew people wouldn’t switch, eliminating their ability to take their next step in destroying the brand, users, reputation, and community by forcing us to pay them a subscription to continue to use the very expensive products we bought from them. I would NEVER buy a speaker/headphones/etc that included a subscription cost.
I’d imagine that the headphones might be a flop because no matter where a potential customer looks all they are going to find is extremely negative content (which of course was completely avoidable).
More than anything I want to go back to enjoying my SONOS products and believing in the company but time is running out. It is very sad.