Amazon have now released the functionality to control Amazon Fire TV and Fire TV Sticks via voice control in the UK. (This functionality was only available in the US until now)
If you have a Fire TV or Fire TV Stick and want to control via your Sonos One or other Echo device, then all you need to do is:
> Open the Alexa App>Music, Video & Books
> Under the Video section, select Fire TV
> If you have multiple devices, you can pair which Echo device (Including the Sonos One) with each of your Fire TV Devices via 'Manage Devices'
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