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I have a Beam with an Amazon Fire TV stick 4K. I have linked the devices in the Alexa app and can switch on tv, start playing programs (e.g. "play Peaky Blinders”) and all works well (TV will switch on and play the requested program). But if I cannot just open apps (e.g. “open Netflix” or “open Prime Video”); when I do instead of going to the home page of the app it takes me to the search page of Fire TV with the app I asked for highlighted. Everything else seems to work and the “open app” commands work if I use the Fire TV remote. Clearly the command has been heard and sent via the Beam to the Fire TV stick, but it does not get as far as opening the requested app. Am I missing something?
I am having the exact same problem but have not found s solution yet! Quite frustrating as the Echo Dot we had connected previously worked flawlessly.
I think these are the Fire TV commands available via the Beam, once you have linked the device in the Alexa App:


This worked for me

I think these are the Fire TV commands available via the Beam, once you have linked the device in the Alexa App:


Any solution to this? Commands to Alexa on beam to open Netflix or search particular thing in Netflix just show the app, but don’t open it, or show results in Amazon movies/tv instead?
I second the question. I have the same problem as mentioned and the list above does not help. Sonos mistakes opening and searching for an app.

Same issue here, there seems to be very limited beam / fire tv communication… any solutions as of yet?