Spotify might be building a smart speaker of its own
Not having hardware is a handicap in the fight against Apple, Amazon and Google.
Spotify appears to be working a smart speaker that it says will be "category defining," according to new job listings. "Spotify is on its way to creating its first physical products and set up an operational organization for manufacturing, supply chain, sales and marketing," one ad states. So far, it has relied on other products like Google's Assistant, Amazon Echo and Sonos One to stream its service. However, Apple recently launched its HomePod speaker with only native Apple Music support, showing Spotify's need to take action on its own hardware.