Sonos acquires Snips

  • 21 November 2019
  • 2 replies
  • 202 views

Below is the a link to a news article about it.  Article contains link to Q4 statement and other sources.

 

https://www.theverge.com/2019/11/21/20975607/sonos-buys-snips-ai-voice-assistant-privacy

 

Here’s a link to the Snips website:

 

https://snips.ai/

 

So of course,the big question is...why?

  • Insurance in case deals with Amazon and Google go sour?
  • An additional source of revenue/patents?
  • Better in house development/maintenance of voice control with Amazon/Google?
  • Planned new features? 

Perhaps what’s most interesting about Snips is that it claims to do voice control on ‘the edge’ meaning that your voice control isn’t sent to the cloud for processing, but processed on the device itself. Therefore, your voice commands would not be limited to what to what Amazon or Google allows, but what features are available with Sonos.  So theoretically, you could request audio from any source and perform Sonos specific features like grouping.  It also could calm some privacy concerns.

 

I don’t want to get my hopes up on this though. 


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From the Sonos https://s22.q4cdn.com/672173472/files/doc_financials/2019/Q4/FINAL-SONO-Q4-and-FY2019-Shareholder-Letter-112019(1).pdf letter to shareholders, it looks like they want to add music/speaker-specific commands rather than the more general knowledge stuff through Alexa and Google.

From the Sonos https://s22.q4cdn.com/672173472/files/doc_financials/2019/Q4/FINAL-SONO-Q4-and-FY2019-Shareholder-Letter-112019(1).pdf letter to shareholders, it looks like they want to add music/speaker-specific commands rather than the more general knowledge stuff through Alexa and Google.

Agreed...although I would hold smart home control in a 3rd category of voice assistant features.   This does not seem to be in Sonos plans currently, which makes perfect sense, but controlling other devices in the home seems well within Snips capabilities.