OK, let's get real. Apple is really late to the AI/home personal assistant game, but they are still Apple. The HomePod is set for a December release, and the intention of that device is to knock out both Amazon/Google home and Sonos. Sonos needs to release their Echo skill asap! If Apple releases HomePod before the Sonos skill comes around, it could have devastating consequences. The Sonos/Echo partnership better get off the ground and develop traction soon.