Are those Apple footsteps I hear?
OK, let's get real. Apple is really late to the AI/home personal assistant game, but they are still Apple. The HomePod is set for a December release, and the intention of that device is to knock out both Amazon/Google home and Sonos. Sonos needs to release their Echo skill asap! If Apple releases HomePod before the Sonos skill comes around, it could have devastating consequences. The Sonos/Echo partnership better get off the ground and develop traction soon.
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One hopes that they'll release their Alexa skill when it is ready, and tested properly, rather than releasing something before it's ready, and causing complaints and whining.
The i sheep are welcome to it..