Why is Connect more expensive than Play?


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I just got my first pair of Sonos units - two Play:3's for the kitchen and bedroom and I absolutely love them. I'm not a huge audiophile, but the convenience and total plug 'n play nature of Sonos is what attracted me to it.

Of course the next thing that occured to me was how to get this connected up to my stereo.

What I don't understand is why the basic Connect is $349 while the Play:3 units are $299 each. I mean if anything it seems like a Connect is just a Play:3 without the speakers and amp? Why does it cost so much more for fewer features? Seems like the guts of the connect should be a $99 unit - I meant he appleTV is $99, and it does way more (At least in terms of technological capability - video/etc) than the connect.

To be honest I've been drooling over Sonos for years - and I know the quality is very high, but the expense of the units has always put me off. It wasn't until the Play:3 that I felt like there was enough bang-for-the-buck to justify diving in... I'm probably going to get at least 2 or 3 more Play:3's for elsewhere in the house, but it's going to be hard to justify the Connect until the price comes down further. It's still cheaper to just put a Play:3 in the same room as my stereo - it's small and powerful enough to just sit near my existing speakers.

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Thanks, that's helpful. I will check out the parts you mentioned. I hadn't heard of them but they sound like an option... Your point on profitability of the Connect is well taken, and I understand the reality of selling a low volume product (I actually work in audio hardware manufacturing, but in the pro-audio field). It's still true that lack of availability of a Connect like product at a price I can bare is preventing me from purchasing what I assume are speakers with better margins in them. Don't take this as a rant, I'm just trying to provide some feedback from someone who's interested but not yet a customer
So just an FYI, if you guys can get the cost of a bridge to existing gear into the $100-$150 range, I'd be in for a handful of those and a handful of speakers. As it currently stands the price/performance ratio of the system for someone with a bit of existing gear isn't something I can justify.
Whilst it might be feasible to build a CONNECT replacement quite cheaply, the development cost would be substantial and would detract resources from projects with much better investment return. CONNECT is believed to have the lowest sales volume of all the models.

In fact the build cost of the current model might not be that great, since tooling costs must have been amortised long go, but Sonos will price it at what the market will bear. For those with, say, a $5k stereo system the addition of a CONNECT is relatively small change.

If you have budget kit around the house which you wish to Sonos-enable then one can understand that the CONNECT cost could grate. Why not try eBay. The ZP90 is functionally the same as CONNECT. Even the venerable ZP80 could well suffice, since the only major difference compared to the CONNECT is that it uses SonosNet 1.0, with slightly less range than the current SonosNet 2.0.
Hi All, I thought I give some insight from a potential Sonos customer as a courtesy. I'm a music lover with an investment in Airplay. I have multiple B&W airplay speakers around the house as well as a few Lirbatone products. I'm also a budget audiophile with several more traditional music systems around the house. It's not crazy pricey stuff but gear that I purchased intending to keep it forever. I'm very attracted to the Sonos system. The quality of the $199 Play:1 is perfect for the price and I could see putting 5 or 6 around the house. (Scrapping the airplay stuff) The mesh network is also a big selling point. Unfortunately I just cannot get into the system with the Connect unit priced the way it is. I have 3-4 systems around the house that would need one, and I can see adding more in the future. Between a home theater, a living room listening setup, powered monitor speakers in my office that I won't part with and a headphone amp/DAC rig (and plans for a second headphone setup), I'm looking at the better part of 2k to integrate gear I already own into the Sono's environment. This isn't workable. I'm currently driving this gear with Airport Express's at $99 each.

So just an FYI, if you guys can get the cost of a bridge to existing gear into the $100-$150 range, I'd be in for a handful of those and a handful of speakers. As it currently stands the price/performance ratio of the system for someone with a bit of existing gear isn't something I can justify.
Yes and no, it still isn't a no brainer if you need the hardware buttons on the unit for quick/easy volume change and stop/start. Or if you need the slicker Sonos user interface. Over the years, the extra price for the Connect delivers value.

Yes, because the CC does now ask valid questions of the Connect price.
I agree the Connect is too much. I decided to get the Google Chromecast Audio for my main stereo. $35 (USD), $45 (CAD). No brainer.


jgatie: I know there are differences I was asking for specific things the sonos could do that I could not do with an Apple TV.


Different music in different rooms at the same time is one such. And you can have a dedicated to audio wifi set up only with Sonos.
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Thank you Ryan!!! Those are specifics, I cannot play multiply things to different rooms from one source, have to another source into the mix at that point. Is that enough of a reason to switch that is something I would have to look at. Ryan can you answer the original question about if the play:1 is $199 why can't you pull out the amp and speaker and put in a digital output and sell for around $100 to$150? it just seams the "audiophile" gets taxed because they spent so much on their system already.

As I said above, we tend not to go into specifics for pricing of products. In the case of the CONNECT, it's a very different product from the PLAY:1. In some cases they can do similar things, but the hardware is almost completely different. The CONNECT has a lot to offer, including an analog line-in, three different audio outputs all active at the same time, an extra Ethernet connection, and more. We don't have any plans now to change the pricing of components but we'll be sure to let everyone know if that changes at some time in the future.
Thank you Ryan!!! Those are specifics, I cannot play multiply things to different rooms from one source, have to another source into the mix at that point. Is that enough of a reason to switch that is something I would have to look at. Ryan can you answer the original question about if the play:1 is $199 why can't you pull out the amp and speaker and put in a digital output and sell for around $100 to$150? it just seams the "audiophile" gets taxed because they spent so much on their system already.

jgatie: I know there are differences I was asking for specific things the sonos could do that I could not do with an Apple TV.
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We usually try not to get involved in these sorts of discussions on why to buy Sonos versus a competitor, obviously I'll have my preferences. Just like the pricing of products, there's a lot you get for the price on the CONNECT. We think it's the right price, but we recognize some people may disagree, and that's ok.

One major feature Sonos has included in our multi-room support is the way we handle control. In most cases, you aren't sending a song to your players from your controller. The Sonos software is more like a remote control, it sends a signal and the players take it from there.

Using any controller, iOS, Android, or desktop, you can tell any of your rooms, in any combination to play any of your audio sources. For example, you can stream 3 different songs from Spotify to 3 different rooms, all using your iPhone. You can group some rooms, and not others, have 3 players playing one song, 2 players another, and a third a radio station.

Every Sonos controller you're using can change what's on in any room, at any time.

Just a more general comment here, I know this sort of discussion can get heated, but please remember our terms of use on the community here, let's try to respect everyone here. Personal attacks are not allowed, disagreeing with statements and comments is perfectly fine. Thanks.
Jgatle no I didn't see any spacifics that I can't do with an appletv. You say it streams more but what are those services? I have any streaming service out there and to all my devices at the same time with no down time. I really was looking for a reason to try something else before purchasing the new appletv announced today but no one seams to give me spacifics.

I give up! Putting aside the fact that you could look up on this very site what music services are supported, what is not "specific" about a mesh architecture, having many more speaker/component options as opposed to a single unamplified box, and having a line-in option so you can connect other sources? You may not be looking for those features/options, but they are most certainly "specific" differences between Sonos and Apple TV. Big, honking differences at that!
Jgatle no I didn't see any spacifics that I can't do with an appletv. You say it streams more but what are those services? I have any streaming service out there and to all my devices at the same time with no down time. I really was looking for a reason to try something else before purchasing the new appletv announced today but no one seams to give me spacifics.
No spacifics Ratty? Anyone else? Is there a reason for me to try something new. Really want to know.

He already gave specifics, you can't be this obtuse. But I will add more:

Mesh architecture that is 10x more reliable than standard WiFi,
A choice of components ranging from the small Play:1 to the Play:5, Sub, Playbar, Connects, etc.
The most music services of any multi-room streamer.
Line-in input on the Connects and Play:5.

Those are just some of the differences. There are many more, but if you want to keep insisting that Apple TV gives the same experience as Sonos, then there will be no convincing you, and you are indeed only here to throw rocks.
No spacifics Ratty? Anyone else? Is there a reason for me to try something new. Really want to know.
No I am always looking to try something new but trying to wrap my head around why it's so much more. Not going to adopt something new if it's 3.5 times my current setup
So ... you already have ATVs, and you're quite happy with their service support and the "sync" they offer. And you just joined this board to throw rocks.

Okay, I'm done. I've been here long enough to recognise the pattern...
I stream anything you can with sonos to multi room with my appletvs. And are all in sync. I am looking for specifics ratty.
I suggest you do a bit of basic research. How about starting with multi-room sync. And 60+ music services. Not to mention the other Sonos Player models apart from CONNECT.

Okay, if all you care about is a single un-amplified streaming device and Apple services then maybe ATV is for you.
Ratty what do I get from sonos that I can't get from appletv?
Because, to reiterate a point made a number of times in this evergreen thread, there's a difference between cost and price.

Sonos will charge what they can for CONNECT (and ZP80 before it) because of the tangible benefit it offers the consumer, and his/her willingness to pay for that. The purchasing decision of someone Sonos-enabling "thousands of dollars" worth of audio kit is hardly likely to be affected by $100 either way.

But, hey, if you're happy with AppleTV then stick with it. IMO you get what you pay for,
Ha!! The LHC!!! I never said that they shouldn't make the play stuff I think they have a great product for those that don't have anything. I am just saying that ones that do have a stereo shouldn't be "taxed" because of it. If the technology is there with an amp and speaker for. $199 why do I have to pay $350 for just half of the play:1 product?
Clickner, you're in a minority, most people do not have "thousands of dollars" worth of stereo equipment (especially in the US), they have cheap, crappy systems that they will happily replace with Sonos devices.

Incidentally the amp and speakers in the play:1s is far from crap and that attitude alone speaks volumes about you. You're an audiophile snob, which makes your cheapness all the more surprising, usually people that think like you dismiss the Connect as being too cheap, you'd be better off with a bluesound node, reassuringly expensive...
I wouldn't say that typically they replace their stereo with sonos. That would be dumb!! Why would I replace thousands of dollars with that stuff? They have the technology in the play system just drop the crap amp and speaker put a digital out and let me run it through my DAC. Don't even need to put a DAC in it. Then maybe I would buy some of their speaker stuff for rooms I don't care about the quality. They are a software company that locks their software to expensive hardware. Just because I paid for nice audio equipment does not mean I need to overpay for their stuff. I will stick to appletv and today it looks like Apple is coming out with a new one.
clickner,

Typically, users replace their stereo system with SONOS. CONNECT offers a way to add SONOS functionality to an existing stereo system.

It's a numbers game. On a practical level, the CONNECT is an older design and not a huge seller. It is possible that a newer design, using newer, more complex parts could be less expensive, but the cost of redesign spread over a relatively few units would probably negate the per unit savings.
TOTALY AGREE!!! they are just charging more because they can and I am not buying one at that price. I have appletvs everywhere and will stay with that until the price drops.
The Connect pricing is a Sonos philosophy based on end use. And when used to bring a multiple thousand dollar high end 2 channel sound system on to a unified Sonos platform, the price doesn't stick in the throat for the additional value that can then be extracted from said audio system. That said, many users in this category are suspicious of its credentials because it is too cheap!
On the other hand, for use like allowing a play 1 or 3 pair to get line in signals from TV or other device, compared to a play 5 unit that has the necessary socket, the price is out of whack.
The latter use/requirement is probably small in size compared to the former.