Sonos contributing to electronic waste


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Sonos have recently started a trade in promotion in the UK with partnered retailers where you can trade in a Connect or Connect:AMP and receive a 'specified' discount off of a new Sonos AMP.

 

They then modified the trade in promotion to be where you can trade in any Connect, Connect: AMP or (old gen) Play:5 for 30% any new Sonos product.

 

I get that they are trying to sell more +/ new products but then contributing a massive amount to electrical waste. In their T&C's that they send to retailers they give a £15 credit (recycling fee) for the disposal of the old product. The old product is to strictly not be used or re-registered again or the retailer will be punished or loose their partnership.

 

 

I think it's disgusting that Sonos are playing a huge role in generating unnecessary waste. All these units are perfectly fine and working but are to be disposed of for no reason other than that Sonos want to make money. Yes Sonos are giving a £15 credit for recycling but retailers won't and aren't recycling, they'll throw away in general waste and make an extra £15 profit. Sonos are doing nothing to track correct (recycling) disposal of old devices and nothing to make sure retailers are being responsible.

 

Sonos really should have thought about this trade in more. I will now be extremely hesitant to purchase any further Sonos products in the future.


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114 replies

Userlevel 7
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People would be better off selling their older gear on eBay, assuming it’s functional. They’ll get more than the discount offered by Sonos, and someone else will get to enjoy the older device.

(The Port is so disappointing -- and expensive -- that there’s no chance I’d trade a Connect for it, even for a straight swap. While I like my Amp, my Connect:Amp looks better and is built from better materials. So, I’m keeping that too!)

You can make the choice as to whether you want to avail yourself if any of these choices, or not. 

One does need to assess though if the choices are presented in a way that things are not as “free” as they appear to be - in general we know that capable marketing is able to make a mockery of free will in very large majority of cases. In this case, does Sonos say anywhere that if you do not choose to recycle while there is usable life in the kit, you can also do so later when there isn't this life because of a Sonos software upgrade? Is this a legal requirement - no. Is doing so being a good corporate citizen? Many would say yes. Of course the cynics would question including the word “good” in the same sentence as the word “corporate”.

Then there is the perhaps unintended consequence on the downward effect this may have on the market for used gear, if the fear of getting a recycled product weighs on buyers. Or even, as someone suggested, being accused of selling a recycled product may take a seller to the recycling route.

I did say that there is no knowing how much is the absolute effect of this in increasing waste, and that in the bigger picture, this is vanishingly small regardless of what the size of that effect may be even in the worst case.

But messaging is important, and I feel that Sonos could have done a better job of this than they have.

Userlevel 4
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Last I looked, the program was completely voluntary, so the only person making the decision to make “currently functional electronics equipment a waste product” would be the user.

While there may (will) come a day when the older products are obsoleted, and if Sonos offers a discount for those, you have a point.  But we aren’t there yet. 

And of course, a discount on an upgraded product was exactly what was begged for by many in the “Save the CR100” thread.  Damned if you do . . . 

Correct, it is voluntary. But retailers themselves don’t care about the state of the planet and only care about their personal profits. Sonos should take the responsibility of making sure that if there is going to be waste that it’s recycled correctly (or even better reused by people)

Total capitalism here, they need to sell units for shareholders...I’m reading media posts on how great it is SONOS are offering to recycle, but looking at the ‘trade-up’ they’d rather you drop it at any electronic recycling (typically in the UK that’s the local tip) as it’s cheaper than returning to SONOS  … it’s such a scam; very very disappointed with the ethics here.

 

 

As stated in the post above you, recycling locally is better for the environment then shipping it elsewhere to be recycled.  And you can ship it to Sonos if you wish.

 

These units aren’t even that old, my Play 5 was registered in 2017 and is on the ‘trade-up’ list, so why would I scrap that?! If I wanted Alexa support I’d just by the little plug-in for >£20 etc. 

 

 

  The trade-up program is optional.  If you’re happy with your play:5 then keep it.

 

It’s a company under threat from ever increasing competition on the smart speaker market that has clearly got to the bottom of the barrel to increase unit sales.

 

I suppose it’s subjective regarding what marketing methods are ‘bottom of the barrel’ or not.  Sonos did release it’s Q3 financial statements recently and it does looks like sales are moving in the right direction.

 

https://variety.com/2019/digital/news/sonos-fiscal-q3-2019-earnings-1203295731/

the retailer makes enough margin as is so don't need to receive any more incentive IMO. 

I hadn’t realised that the retail margins on Sonos products was public knowledge.  What is it?

Don't think it is public knowledge, I'm in the custom install business. Margin depends on product but Sonos set their products retail price

I used to be a Sonos reseller.  I stopped because the margins left no hope of making any money.  I am sure the big retailers are on bigger margins, but in fact neither you nor I have a clue whether your assertion is true.  Not that it makes any difference to the theme of this thread. 

Userlevel 7
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So a manufacturer that sells new equipment and actually financially encourages  dealers to recycle electronic products that have been maintained for in some instances more than ten years is somehow morally wrong?

I think Sonos could have done a lot worse, first by stopping updates after (see some Android phones) a couple of years and then by not caring about recycling at all.

…..maybe I’ll experiment with my firewall settings to stop Sonos form upgrading but keep controller communication and music streaming going..

No need to experiment - there was a very good document kindly created by someone here, which detailed how to go about things. It was for v8.4, but the basic principles still apply. If you can’t find it, I have a copy that i can send you.

Userlevel 7
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I think the point is that Sonos are eesentiallu making currently functional electronics equipment a waste product.

If or when Sonos decide to stop supporting these products then offering the same thing then would be a lot more palatable - ethical even.

To make it even more unpalatable, I think this old equipment you can trade in includes the likes of this:

https://www.johnlewis.com/sonos-connect-wireless-music-system/p230973910

Yes, you can still buy it.

Last I looked, the program was completely voluntary, so the only person making the decision to make “currently functional electronics equipment a waste product” would be the user.

While there may (will) come a day when the older products are obsoleted, and if Sonos offers a discount for those, you have a point.  But we aren’t there yet. 

And of course, a discount on an upgraded product was exactly what was begged for by many in the “Save the CR100” thread.  Damned if you do . . . 

Userlevel 4
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think this old equipment you can trade in includes the likes of this:

https://www.johnlewis.com/sonos-connect-wireless-music-system/p230973910

Yes, you can still buy it.

Thank you, I hadn’t realised that. Man that’s so corrupt and morally wrong. Throwing away working products at the same time as manufacturing the exact same product. 

 

Waiting for an official Sonos reply...

So the customer still receives the full discount and the burden of recycling is all on the retailer/manufacturer?

Great, now that we’ve established that it is just about the bottom line for all parties involved, let’s haggle price.

Do you not agree that Sonos should make sure units are being recycled as should?

 

Sonos can set whatever discount they want but as the biggest party they need to be responsible (as much as possible) for the use of their products and correct disposal

 

In my humble opinion, manufacturers should be responsible for the waste they create, and the consumer should be responsible for the waste they create.  By whom this particular waste is created is where we probably should agree to disagree.

However, I find it slightly ironic that you claim the “retailers themselves don’t care about the state of the planet and only care about their personal profits”, yet you yourself are not willing to forego some of your discount in order to save that very same planet. 

Userlevel 7
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Thanks for joining in and asking questions. I’ll make sure to pass along your feedback on this program.

@lewisc , it sounds like your main question is on why we’re asking that owners recycle these devices instead of taking it back ourselves or allowing the devices to remain functioning. As you know, this offer is for first generation products that have been replaced by more powerful, capable products in our line-up that introduce new experiences. While we’re proud of how long our products last, we don’t want these old products to be the first experience a new customer has with Sonos if gotten off of a second hand market. We hope that in upgrading to the latest and greatest, people will recycle responsibly, and we feel it’s the right decision to make recycling a condition of this offer. We are prioritizing environmental responsibility and encourage our users to responsibly recycle their deactivated products through local e-recyclers. Lists of local certified e-recyclers can be found online, such as here: https://www.google.com/maps/search/e-waste+recycling

Certified e-recyclers adhere to sustainability policies and practices for managing electronics, including the reuse of materials, energy recovery and responsible disposal. Recycling locally is more eco-friendly and sustainable than packing up products and shipping them back to us. That said, our goal is to keep players out of the landfill, so if local recycling isn’t an option, customers are welcome to ship it back to Sonos at our expense.

Userlevel 7
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think this old equipment you can trade in includes the likes of this:

https://www.johnlewis.com/sonos-connect-wireless-music-system/p230973910

Yes, you can still buy it.

Thank you, I hadn’t realised that. Man that’s so corrupt and morally wrong. Throwing away working products at the same time as manufacturing the exact same product. 

 

Waiting for an official Sonos reply...

 

Sonos isn’t manufacturing Connects anymore.  This are from previous runs that have not yet been sold at some retailers.    These units probably do have a lot of life left in them, and honestly it would be pretty silly buy one and  trade it in for a new Port.  I don’t imagine a lot of people would be doing that, or a Connect that was purchased in the last year or two. 

 


While they may not be manufacturing them any more, up until a few weeks ago this was the latest Sonos product to enable you to hook up your AV system to your Sonos system.  In nobody’s book should that be classed as old or first gen.

So while people would be ‘silly’ to buy one and trade it in, it’s highly possible they could buy one and be prompted shortly after by Sonos that their brand new product old and suitable for an upgrade.  That’s frankly ludicrous.  They could then reasonably come here and see that, yes, Sonos do class their new Connect as old and first gen and worth nothing like the money they’ve literally just paid.  With a ‘reassurance’ that Sonos will try to support it as long as they can - but an admittance in writing that’s it’s really old tech……...

I don't believe that the adage applies in this case, these pennies don't automatically lead/add up to pounds; and most complaints about the Sonos exchange program are based on personal financial impacts as opposed to environmental ones, even where those are claimed to be the purpose of this thread.

And I completely fail to see how the trade up program in itself is adding to waste when one can choose to not take the option. So why is it a big deal, by itself?

Now if you were to then say that Sonos contributes to waste by not making products that can last for decades with after sales repair service as/when needed, yes, but that takes us back to Sonos having to operate in the use and throw lifestyle at price points that its markets support - for both getting over boredom by needing constant meaningless change, and for not wanting to pay the price of life time support, even if it could overcome the “boredom” of the same box doing the same thing in their life for decades.

And most people will have a problem with getting off the upgrade path that bricks Sonos devices from time to time because these people will change smartphones often like every other phone user does and unwittingly get back onto the upgrade path for Sonos kit as well.

Those that have the necessary discipline and the tech savvy have successfully gotten on to the path of getting the full hardware service life from their Sonos components, and will not have any personal concerns about this trade up or the need for it.

Perhaps the thread should be titled “ Sonos is making it very easy for us to contribute to electronic waste”.

Userlevel 7
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People would be better off selling their older gear on eBay, assuming it’s functional. They’ll get more than the discount offered by Sonos, and someone else will get to enjoy the older device.

But for how long?  The amount of memory in the ZP80 and ZP100 is so small it is inevitable that at some point Sonos will no longer be able to maintain compatibility with the current system.  I don’t know if that point will come in 6 months, 2 years. 5 years or whenever, but come it will.  A ZP80 would need to be a virtual giveaway for me to purchase one.

This is a digression, but there is no hard technical reason why Sonos needs to stop supporting (as in ‘render non-functional’) their older devices. They could happily continue to support the functionality they do today, with the overall system software recognising different device capabilities. Countless software systems do this using versioned interfaces or other well-known approaches.

If they choose to stop support it will be based primarily on economic and/or product strategy considerations, not technical ones.

I think it is interesting that the Connect is on the list of things to be bricked by the recycle program while at the same time is still being sold on the Sonos site. It is no wonder that this program has some public perception issues.

I think it is interesting that the Connect is on the list of things to be bricked by the recycle program while at the same time is still being sold on the Sonos site. It is no wonder that this program has some public perception issues.

I thought it was only the zp80/90 version? 

 

Is there a difference between the ZP90 and the Connect apart from branding? Does the Connect have more memory to help make it future proof against the contraints that are expected to affect the ability for Sonos to continiue supporting the ZP90 at some point?

I’m sure that an expert can give a definitive answer, but I was under the impression that there was a bit-perfect ZP90, then a hardware change so that the ZP90 was no longer bit-perfect, then they renamed that version to the Connnect. I don’t think that the later ZP90/Connect were inherently much more capable than the earlier ZP90, so I would expect them all to suffer the same fate - hence the recent introduction of the new Port...

So the messaging is:

Sonos is concerned that the Connect will not be able to support future features and wants to encourage their removal from the supported population through a recycling incentive,,, but they are not concerned enough to stop selling them on their website.

Sonos bricks the recycled connects to ensure they do not persist in the supported population while still intoducing new units back into that population knowing they are only just a few updates away from becoming landfill fodder.

This is in addition to the recent announcement that stated: Sonos is going to raise the price on the Port on January 9th so it can expand and create jobs in some country other than the USA but only US consumers will will see the price increase that pays for this.

Maybe Sonos should consider hiring a PR firm to help them with their messaging and public image.

Userlevel 6
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Lmgtfy lol :)

https://www.sonos.com/en-us/shop/last-chance

 

Well, agreed then that it should probably be removed.  Not sure why anyone would buy them for $50 more than the Port, unless they were unaware of when the Connect  was first released.  

 

I get that Sonos likely has some stock they are trying to unload, and do believe the units will function just fine for several years.   I suppose it may make sense to get these if you’re looking at a Connect as something you use for 3-4 years and upgrade later on to whatever currently meets your needs.  Seems like that would be a rather tiny market though.

 

It isn't $50 more than the Port. I (was) looking at the connect.  Very lame and unethical of them not to be upfront about this. 

I would guess that’s more of an issue with updating the website  or marketing oversight rather than intentionally misleading customers.  But if that’s the sort of thing that you normally find unethical, then so be it.

 

It's reasonable to suggest a simple oversight or blame marketing (let me guess you don't work in marketing lol). But The recycle program was announced Oct 30 2019. Too long for simple mistake. So yes I'm willing to call it out for what it is. 

Even if this is a mistake we’re still talking about bricking Connects that may have been bought a few months ago…. Can’t be right, surely….

Is there an announced deadline when the trade up offer expires? It seems to me that there should not be any, so that if I were to choose an upgrade anytime in future that were to render my Connect unusable, and I wanted to get a replacement Port, it should be available to me with a 30% discount.

That would reduce the furore now, I imagine, as well as make the upgrade in future more palatable to everyone. And someone that opts for the trade up just now would do so only to get the additional features on the Port, and not out of any perceived need to mitigate the risk of obsolescence.

Is there an announced deadline when the trade up offer expires? It seems to me that there should not be any, so that if I were to choose an upgrade anytime in future that were to render my Connect unusable, and I wanted to get a replacement Port, it should be available to me with a 30% discount.

That would reduce the furore now, I imagine, as well as make the upgrade in future more palatable to everyone. And someone that opts for the trade up just now would do so only to get the additional features on the Port, and not out of any perceived need to mitigate the risk of obsolescence.

Except the price of the Port goes up $50 one week from today (in the US) which offsets much of the advantage of the discount. If you really want to get a Port using the maximum advantage of the discount you only have a few days to go through the recycle process to get your discount voucher and then place your order. 

Even if this is a mistake we’re still talking about bricking Connects that may have been bought a few months ago…. Can’t be right, surely….

 

What makes you think someone who bought a Connect a few months ago is going to voluntarily brick their unit?

I don’t - but I find the concept of selling new kit to people that in a few months time you’re going to be saying simply isn’t up to scratch - to the degree that you’re offering trade-in terms - to be a bit bizarre...

That should allow for software upgrades that render units obsolete to be not as unpopular as they are now….

You’re kidding, surely? But then I can only agree with your :-

Why there need at all to be such upgrades that get units wasted before the hardware fails is a different question altogether, I suppose, and one that I would still ask for what is merely a home audio system. I

 

Userlevel 7
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All systems that are connected to the internet need updates. If not to add functions, then for safety concerns.

Userlevel 7
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@Kumar If what you say is true, why are so many people concerned about Sonos not upgrading to SMB v2?