DENON enters the fray

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Chris, it is only an unwinnable debate if one treats it like a religious debate. Treat it like a scientific debate and not only is it winnable, it is game, set, match.
Where objectively genuine options to Sonos are concerned, that fact that none exist even ten years down the line from when Sonos started remains a surprise to me. One would not have thought that possible in an area of fairly rapid progress in the tech. Amazon Echo perhaps, but in my book that doesn't count because I don't see voice conferring the kind of advantages that Sonos does over legacy hifi kit.

The fundamental tech, in its own way, must be covering all the bases in the same way as the decades old 16/44 tech does, while being just as innovative when launched.