Not making this up. I'll never understand why they make this sort of nonsense, and why fools buy into the joke, but they do, including "journalists".
"Cutting to the chase: the Nordost cable sounds better. It shines a light into music’s murkier corners exposing greater subtleties, most notably lengthening the tail of each piano note’s natural decay on Nils Frahm’s “Says”. Elsewhere, Fela Kuti’s funked-up protest jazz (Afrodisiac) sounded both more rhythmically fruitful, Brian Eno’s Small Craft on a Milk Sea less anaemic.
And yet, paradoxically, the additional intensity brought by the Nordost wire also sounded more relaxed. Joining the dots between amped up fervour and greater repose is our third qualitative descriptor: effortlessness."