I have never identified with any of Sonos' marketing efforts. Each time I have peeked at the Sonos Blog I have not found anything interesting, other than vague company announcements.
Just this past weekend I spent way too much time attempting to navigate the Sonos client app trying to find my favorite podcasts so I might use the app to play them instead of using my PC speakers and browser bookmarks. I'm not sure what TuneIn Radio is, what, if any, relationship it has with Sonos, but will say the categorization of podcasts is a burden to navigate and the client Search feature is almost invisible and very rudimentary.
The well known shortcomings of the Sonos client app now make perfect sense. Sonos is out of touch with those that own Sonos products and those that would be interested in owning a Sonos product. I sincerely doubt the embarrassing commercial that aired during the Grammy telecast was intentionally bad in order to generate buzz. Even if so, I am now embarrassed to admit I own a Sonos product and am less likely to purchase any more.
Sonos needs to stop being at best aloof, or at worst being arrogant. Sonos has the potential make music/podcast/etc. not only easier to enjoy, but easier to discover and integrate into one's home. But at the moment it is a piece of geeky technology that is nothing more than an external speaker for smartphones for listening to iTunes or watching Netflix. There is a larger market Sonos is missing out on, but the product needs to cater to it as opposed to the market catering to Sonos.