Legacy Products Upgrade Costs and Profits

  • 23 January 2020
  • 1 reply

Does the 30% discount for trade-in’s mean we’re getting the newer product at cost, or is Sonos generating even more profits by discontinuing support to long time customers? Sonos products are not cheap, each trade-in should be for the upgraded product at “cost”, not an arbitrary 30% off.

1 reply

You are correct to put 'cost' in inverted commas. How you deal with overheads and financing costs makes a huge difference to the answer.

FWIW I think the 30% discount leaves some people with an unreasonable bill to maintain full functionality, and Sonos should have offered more of a discount,  so as to err on the generous side.