Unfortunately all that I can say about the recent announcement is that Sonos is treating it’s customers as cash cows. The amount of money that each customer spends on a good product runs, sometimes, into 1000’s and then suddenly turnaround and say that your items are no longer viable is incredulous.
The reputational damage that Sonos has created could run into millions as loyal customers decide that the expense is not worth it.
Sonos rethink, you’re an intelligent firm, but poor when it comes to customer good will.