Exciting Partnerships in the Queue

  • 3 October 2017
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We have a lot of exciting plans for the future and we wanted to share some of them with you all. First, check out Patrick Spence's post on the Sonic Internet here: http://blog.sonos.com/en/welcome-sonic-internet/
In addition to our Sonos One, coming October 24th, and support for Alexa through Alexa devices, we’ve been hard at work on some great new partnerships as well.

We’re excited to announce that Sonos is bringing Airplay 2 to our platform, available next spring. You will be able to play from devices in your Apple ecosystem – including content from YouTube and Netflix - now on your Sonos players. You will also have the ability to talk to Siri-enabled devices (iPhone, iPad, AppleTV) to play music on your Sonos speakers. We’re not sharing all the details around this integration yet as there’s still work to be done, but we hope you’re excited too. We’ll share more soon, so watch this space.

The Sonos Developer Platform is also coming in 2018. We will be officially opening a developer platform, and deliver APIs to any developer who wants to integrate with Sonos. We'll also be rolling out a certification program so the highest quality experiences will have the ability to earn the “Works with Sonos” badge. You’ll start seeing some exciting home automation options out there with our official badge, marking them as partners and certifying their API integration.

We know you’ve loved using your Spotify App to control Sonos and we’ve been working to bring that experience to more services. Starting in the coming months, we’ll be adding the ability to control Sonos directly from additional music service apps, including Tidal, Pandora, Audible and iHeart Radio.

We hope you're as excited as we are.

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Will Airplay 2 come to existing speakers and the Connect and Connect Amp or just new speakers released from now on?
Airplay 2 will be available on newer players to target. We'll share more as development progresses. You should be able to pick a room that has the needed hardware and it'll play to others grouped to it, but we're not settled yet on all the details. Stay tuned, more to come in the future.
I think you misunderstand the nature of the Sonos ecosystem. Basically, once you have one device that will support an Airplay 2 signal, then all of the speakers, old or new, will support playing that stream. If you're familiar, it's like the Line-In function on the PLAY:5 or CONNECT devices. Once the data is in the Sonos ecosystem, it can be played everywhere.

To be honest, it's been a while since I've seen anything specific on which speakers will be acceptable as "receivers" for Airplay 2, but I'm sure that the Sonos One will be. I *think* the PLAY:5 gen 2 will be as well, but I may be misremembering that.

At the end of the day, as long as you have one Airplay 2 enabled speaker in your system, you should be able to play that signal being sent to it on any speaker.
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We're still working on Airplay2 development with Sonos, so most of those questions don't quite have answers yet. While those are good guesses on functionality, we're not at the point where I can confirm how accurate they'll be when the implementation is done. You'll have to stay tuned to know for sure.
Dumb question alert but I can't make out the answer from the thread so far. Sounds like there's the potential/probability for Airplay 2 abilities in Spring 2018. If I'm looking to get into the Sonos game should I wait until spring to buy a Sonos ONE or, if I buy one now (in Fall 2017) will it have that ability at this time (hardware-wise), once that functionality becomes possibly available in Spring? Thanks

Wait until it is what you want. Don’t buy the promise because they are under no obligation to you to keep the promise of AirPlay 2 functionality on any timeline or at all.
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Wait until it is what you want. Don’t buy the promise because they are under no obligation to you to keep the promise of AirPlay 2 functionality on any timeline or at all.


Could you name one promise Sonos has made that was not followed through on?


They failed in their promise to deliver new audible support by the end of summer 2017.

Buy based on current function not future promise or you will be disappointed (all products not just Sonos)
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Why couldn’t they just offer an airplay hardware device without a speaker that could then integrate with existing Sonos speakers. It would have to be significantly cheaper than people havkg to by a speaker for this and would allow that to be an input choice on any speaker in your existing system. I think it would be shortsighted to think you are better off requiring people to buy a new speaker that will likely have some limitations just to get a few extra bucks today. I would be totally focused on doing whatever I could to keep existing customers happy and brand loyal.
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Why couldn’t they just offer an airplay hardware device without a speaker that could then integrate with existing Sonos speakers. It would have to be significantly cheaper than people havkg to by a speaker for this and would allow that to be an input choice on any speaker in your existing system. I think it would be shortsighted to think you are better off requiring people to buy a new speaker that will likely have some limitations just to get a few extra bucks today. I would be totally focused on doing whatever I could to keep existing customers happy and brand loyal.
Totally agree. Isn't the logical spot for this a new BOOST? More than happy to pay ~$150 (AU) to get thousands of dollars worth of speakers under airplay control. I don't need more speakers.
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Basically, once you have one device that will support an Airplay 2 signal, then all of the speakers, old or new, will support playing that stream..

Thank you for the clarification! I think I understand better now how Sonos work.
Should I expect some limitations to zones/groups?

Say I have 1 Sonos Airplay2 speaker associated to group1:
- Could I play an airplay2 stream to group2 but have group1 silent?
- Could I play an airplay2 stream to group2 but have group1 play something else?
- Could I play an airplay2 stream to group2 but have group1 play another airplay2 stream?
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I'd like to know if native chromecast support is coming, as that would bring BBC iplayer radio to sonos.
The current Sonos One will be able to support Airplay 2 when the functionality arives next year.
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Will Sonos One support Google Cast in future.
The Sonos One will have Google Assistant, but we haven't gone into all the details there and if it'll include Google Cast. Stay tuned, we'll share more in the future as development goes on. We don't want to say too much before everything's ready.


Wait until it is what you want. Don’t buy the promise because they are under no obligation to you to keep the promise of AirPlay 2 functionality on any timeline or at all.


Could you name one promise Sonos has made that was not followed through on?


They failed in their promise to deliver new audible support by the end of summer 2017.

Buy based on current function not future promise or you will be disappointed (all products not just Sonos)


I was thinking Audible too but it wasn’t worth me looking it up because what I posted was sound advice.

Also, I’ve learned that when Sonos uses the word “soon,” it is never soon enough. Not that this applies to any statement they made about AirPlay 2.

I like Sonos. I just bought my first Play:5 today. However, I didn’t buy it because I expect it to be a native AirPlay 2 speaker.
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Wait until it is what you want. Don’t buy the promise because they are under no obligation to you to keep the promise of AirPlay 2 functionality on any timeline or at all.


Could you name one promise Sonos has made that was not followed through on?


They failed in their promise to deliver new audible support by the end of summer 2017.

Buy based on current function not future promise or you will be disappointed (all products not just Sonos)


Yup. Thats one. They have followed through on:

Google Play Music
Apple Music
Amazon Music
Trueplay
Spotify Direct Control
Pandora Direct Control
Alexa Control
Pandora Prime
Alexa enabled Sonos speaker

And while I wholeheartedly agree one should purchase Sonos for what it is, not what one wishes it to be, their track record on fulfilling promises makes them a pretty good bet.


Yes but how many years have passed?
Everything on that list was promised and subsequently delivered on time. They dropped the ball on Audible, so they are batting .900. Rumor has it Spotify Alexa control works early. So criticize them all you like for bad support, bad UI, bad anything. Critcizing them for promising and not delivering is a losing cause.
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They didn't just drop the ball on Audible, they've lead Sonos customers on for two years. Lied about repeatedly.

They promised voice control 18 months ago and so far have delivered a beta skill and hardware. I think they've done well but I think I'm in the minority with you given the huge amount of issues and the expectation of a polished product.

They also screwed up on direct control. Their CEO dismissed spotify connect back in 2012. Only recently realizing their error. Similar to their epiphany on voice control.

Are GPM, Apple Music, and Amazon Music using the SONOS music partner API? If so doesnt SONOS have no control over this so why give credit?
Please Sonos, don't ever use Bluetooth.

The Bose SoundTouch is a wireless first system with the option for Bluetooth connectivity. Having the option to single out a speaker in the case that a service or device is not natively supported is very convenient and makes for a more versatile system.

I'm not saying that Bluetooth is the answer for Sonos, nor am I pushing the Bose system, though they are a leader and are knocking on Sonos door in this arena. All I ask is that they don't disappoint and continue to enhance their system to be more compatible with both services and devices.

As stated on their home page ... Sonos is the wireless Home Sound System that fills as many rooms as you want with great-sounding music, movies and TV. Stream via WiFi. Play whatever you’re craving. And amp up every moment with intense, pulse-pounding sound. ... I want to play whatever i'm craving.
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I can’t wait. These are some exciting news. I also hope for an updated Sonos Playbar.
A bit under the radar, but the TunesMap partnership is well worth exploring for music lovers with AppleTV and an iPhone. They are currently accepting beta testers through next month.
It’s been a few months. Any update on the Audible situation?!
I think because of sales volume getting a Sonos One would be cheaper that a bridge upgrade.

If you had choice of buying a Sonos One for $175 or a Bridge for $175 why would you buy the bridge only?


I hope we will get soon at least a new and more future proof Connect...


There was a recent thread about an S15 product at the FCC. Turned out to be a refresh of the Connect. Probably just new internal parts due to manufacturers EOL, which required a redesign, though.

https://wikidevi.com/wiki/Sonos_Connect_(S15)
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It's good to hear that Audible will be coming. I bought my Sonos One in ignorance of Sonos' history with Audible and its current lack of support for it.

I received an Echo Dot right around the time I bought my Sonos One, and I'm coming to the hypothesis that my usage of the Sonos One would be about 50% Spotify and 40% Audible.

So, with my 45 day return window coming to a close soon, I just requested to return my Sonos One.

If voice-enabled Audible support shows up in the Sonos One before I've decided to go with a different speaker solution, I'll consider buying it again, but for now, it's not worth keeping and waiting given my usage needs.

I look forward to hearing about Audible's return to the Sonos ecosystem.
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We don't know which speakers will be able to initial Airplay2. I do disagree on the point of if all can't do it don't do it - I'm happy with just one being able to initiate the connection (since we then know we can group with any others we like). What would be nice is if it makes itself an input theoretically. Then you can have any speaker AUTO Play from the particular input and could then play to an older speaker independently (not grouped). That may not happen. I imagine it to be more like the way the Playbar is where to listen to the TV input .... the Playbar has to be playing the TV input (different from say a Play:5 where that input can be accessed by any speaker even if the Play:5 is not playing that source).

We know the Sonos One will be an Airplay2 input into system. We don't know about the Play:5 gen2 and the Playbase (both fairly new devices). Its possible they could be Airplay2 speakers as well. We really have no idea other than Sonos pretty much guaranteeing the Sonos One.
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This is a surprising update that I hope people don't miss. It's great to see you've got some big items coming, especially support for long-suffering Audible fans.

We’re excited to announce that Sonos is bringing Airplay 2 to our platform, available next spring

I hope you know that I will demand to know the reason for the delay when this isn't ready on March 19th.
😛
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I hope you know that I will demand to know the reason for the delay when this isn't ready on March 19th.
:P

*All times may be subject to change.
🙂
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nice work Sonos !